TOMATO’S DELICIOUS FASHION OPENED NEW STORES IN SOUTH LUZON

The Company, TOMATO which provides a CHIC, TRENDY, FUN AND AFFORDABLE FASHION has finally arrived down South of Luzon just recently opened three new stores in SM Southmall, SM Bacoor, and SM Bicutan.

“We are very happy and excited to bring Tomato here in Southern Luzon. More people can now avail of the best and hottest fashion items that we offer,” said Lennie Dionisio, Managing Director.

Tomato is known for its wide-range collections of clothes, bags, accessories, and fragrances that are well loved by women who are trendy and chic. Customers also rave about the fact that Tomato’s stylish items are high quality yet very affordable.

SOUTHWARD EXPANSION

The opening of Tomato’s latest stores in Southern Luzon was packed with fun and exciting activities. Tweens’ fave pop group 1:43 joined the launch of Tomato in SM Southmall, wherein they held a mini-concert and album signing for their fans. Attendees of the event also had enjoyed the photo-ops at the store and Tomato exhibit.

Live mannequins—fashion models who posed in Tomato wear much to the delight of launch participants—were also an attraction at the Tomato store opening in SM Southmall. Mall-goers had fun taking pictures with the live mannequins and checking out the Tomato exhibit.

All-girl rock band General Luna, meanwhile, graced the opening of the Tomato branch in SM Bacoor.  Mannequins at the mall’s EcoExhibit showcased the hottest collection of Tomato.

To thank everyone who participated in the store openings, Tomato offered 20 percent discount on all items to the first 100 customers that took a picture of the Tomato board and posted on Tomato’s Facebook page.

Shoppers who bought items in pairs during the three Tomato store’s launches were also given discounts.

TOMATO GREEN

Tomato also gave shoppers a pleasant surprise when it introduced its new collection for men, Tomato Green, during the launch of its three new stores.

Tomato Green offers stylish and affordable clothes and accessories for men. It has a collection of shirts, pants, jackets, and other fashionable items that would help men achieve the casual and sleek look.

“Tomato has expanded its market by offering men’s apparel through Tomato Green. Fashion is for everyone. We are glad that guys can now have fun with it, ” said Lennie Dionisio, Managing Director.

Tomato Green, now available in SM Bacoor, SM Bicutan, and Southmall, will soon be offered in more branches.

UP-TO-DATE COLLECTIONS

Apart from offering value for money clothing that is very chic, sexy, young and world-class, Tomato is also patronized by many stylish individuals because of its wide and in-season selection that is always available in any branch.

Lennie Dionisio explained, “We release new arrivals every week so customers can have fun mixing trends and styles every time they visit our store. That is one of our core strengths.”

Make your life more delicious with Tomato by visiting any of their stores nationwide: Glorietta Makati, SM San Lazaro, SM Manila, SM Mall of Asia, SM Sta. Mesa, SM Megamall, SM Fairview, SM North Edsa, Robinsons Metro East, Robinsons Place Ermita, TriNoma, Starmall, Marquee Mall, RCBC Plaza, La Fuerza, Market! Market!, SM Bacoor, SM Bicutan, and Southmall and kiosks at Trinoma, Starmall, Marquee and North Edsa.

MICHELIN CALLS FOR SAFE, CLEAN AND SUSTAINBLE MOBILITY AT CHALLENGE BIBENDUM: TIRE INNOVATIONS AND BREAKTHROUGH TECHNOLOGIES

Just recently, the company, MICHELIN unveils exciting tire innovations and breakthrough technologies. With this, clean, efficient travel and mobility are key to economic development and a safe environment worldwide.

This was the main message delivered at the recently held Challenge Bibendum 2011 in Berlin, Michelin Tires’ annual sustainable mobility event that brought together over 5,000 representatives from politics, business, industry, civil society, media and the scientific community from various parts of the world.

“The spirit of Challenge Bibendum is to demonstrate that the automobile has a lively capacity for progress and that the road transport sector has a bright future that will serve society well,” said Michel Rollier, Chief Executive Officer, Michelin.

Over five days, Challenge Bibendum participants, including those from the Philippines, discussed challenges and solutions for sustainable and safe road mobility, unveiling government and industry innovations for world markets that would not only be breakthrough-efficient but clean and helpful for the environment as well.

Companies, research institutes and main global automotive manufacturers presented their latest technologies at the Challenge Bibendum Technological Exhibition Center as global specialists took part in workshops that discussed how public and private organizations could contribute to road safety, among other things. Participants were able to do vehicle technical tests, go on car rally and ride and drive vehicles alongside engineers who developed the technological innovations.

Michelin unveiled exciting tire innovations and breakthrough technologies that use minimum materials to maximize overall efficiency in automobile and road transportation.

One such innovation is the Self-Repairing Tire that can be driven over nails without losing a single gram of pressure. Made with a unique rubber compound that immediately plugs holes in the tread, the tires differ from ordinary run-flat tires and continue to deliver all the regular functions of a fully functional tire such as safety, total mileage and fuel efficiency.

Also showcased at the 2011 Michelin Challenge Bibendum was a concept tire for trucks, specially developed by Michelin for heavy commercial use vehicles that can carry a load of 5 tons. The new tire — not yet commercially released — enables trucks to carry significantly heavier loads and also decrease fuel consumption by 20%.

Another innovation unveiled at 2011 Michelin Challenge Bibendum was the small 10-inch tire and wheel (175/70 R10) capable of delivering the same on-the-road performance as a regular 14-inch tire (175/65 R14) but can carry 15 % more weight. The small size makes this wheel take up less space and makes more room for interior space under the hood, inside the passenger compartment and in the truck.

Locally, Michelin Philippines will soon launch a new product for the Passenger Car range with not only the fuel saving mobility mantra of Challenge Bibendum, but 20% more mileage. According to Adam Storey, Michelin Philippines Chief Representative, “the new Michelin tire breakthrough will soon be available through local tire dealers and tire shops nationwide, and guarantees to be significantly more durable and more fuel efficient than its predecessor.”

Since 1992, Michelin has developed five generations of fuel-efficient tires for cars and three for trucks. Together these tires have reduced fuel consumption by nearly 14 billion liters and CO2 emissions by over 35 million tons worldwide.