THE DIAMOND-RECORDING BAND SPONGE COLA BACK IN BUSINESS: RELEASES FOURTH ALBUM ARAW ORAS TAGPUAN UNDER UNIVERSAL RECORDS

The only recording band to reach diamond after Eraserheads for the outstanding sales of Tambay EP via Coca-Cola’s summer promo, Sponge Cola scores yet again as the band releases its highly anticipated fourth full-length album titled Araw Oras Tagpuan under Universal Records. But the ban is not content to rest on its laurels yet, this is just the beginning.

Composed of Yael Yuzon (vocals/guitars), Erwin Armovit (lead guitars), Gosh Dilay (bass) and Tedmark Cruz (drums), Sponge Cola has always made its presence felt since breaking the local music scene in 2002 via Madonna’s Crazy For You.

In the past nine years, Sponge Cola has gone from nowhere to full-pledged phenomenon on the strength of its three bestselling albums: Palabas (2004), Transit (2006) and Sponge Cola (2008). Only of the few bands that couldn’t help but hit, Sponge Cola went on to producing chart-topping singles such as KLSP, Gemini, Jeepney, Bitiw, Tuliro, Movie, Pasubali, Puso, Ayt!, Makapiling Ka, Di Na Mababawi and so on.

From then on, the band’s popularity doesn’t seem to be waning. It was evident from numerous awards and citations received by the band. From favorite artist to favorite song to favorite group to favorite rock video to favorite vocalist to achieving gold and platinum awards, Sponge Cola’s rise to full stardom never stops, and it shows no sign of flickering.

In fact, the rocket ride to the top doesn’t look as if it’s going to end any time soon.

Just recently, Sponge Cola’s Tambay EP earned the band a diamond record in sales. The band in unison says, “It’s a great feeling. We’re very thankful. We appreciate the support we get from the people.”

The band’s new album title says Araw Oras Tagpuan – date, time, place – Armo said they just wanted to create something that strings our ideas on space, time, fate and choice together.

Yael elaborates, “I like the swagger that the title suggests. It’s like ‘Give me a time, date and place ad we’ll be there.’ But with said swagger, it still feels down to earth, which is I think how are we these days, in my head at least.”

Araw Oras Tagpuan consists of twelve tracks that include massive hits Tambay, Regal, and the new hit single Kay Tagal Kang Hinintay. Other songs included are Walang Wakas which became the theme song of ABS-CBN’s series Wansapanataym: Rod Santiago’s Buhawi Jack; New Steel which features Paolo Valenciano of Salamin, Ria Redulla, and Los Magno of Out of Body Special; and Warning feauturing Norma Love, Iwa Motor, and Mowmow of Tanya Markova.

In an exclusive interview with BANDS Magazine when asked what the video for Kay Tagal Kang Hinintay is about and what new fans can expect from it, Yael shares, “My brother Yanny who plays guitar for pupil and sings for Archipelago directed it in Bacolod. As a theater director, he’s known for bold, riveting plays, often pushing boundaries and never failing to move. It was our first time to fly outside Manila to shoot a music video. It showcases the beauty of provincial life. And yeah, love.”

“I just want them to listen freely and take whatever they want/can from the material, Ammo says when asked what they would want to audience to hear within the lyrics of their songs from Araw Oras Tagpuan, Yael adds,”(And) Catharsis lang naman as always.”

When asked what happens in his head when he composes – the creative process before he writes it down or put his hands on the guitar – an \d how his persona plays a role in that process, Yael says, “It depends. Sometimes I play with words, then a persona is formed. Sometimes it’s me, sometimes it’s someone else. It’s usually someone similar to me at least.”

“Fall where they may. And then someone figures it out for us. We just write,” says Yael when asked if he consciously thinks, “Oh, this will work for us with the market, that will word well with the mainstream”? Or do the songs just fall where they may.

In the latest issue of Pinoy Magazine, correspondent Box Garchitorena writes that it would be hard to pick singles in this record that throws a lot of possible ones. The record as he puts it screams a resounding “we’re not done!”

The one thing commendable with Sponge Cola is that this group is not afraid to experiment and take music to different places.

True enough.

That’s what Sponge Cola always known for. They are not afraid to experiment and take music is what we do. We keep it real. (And) We’re all about the fun,” Yael says.

And when asked how their values and faith changed in these remarkable years of success, Yael proudly states, “They haven’t, they’ve stayed the same, and we’re still the same people with the same beliefs, fighting for the same principles.”

The album Araw Oras Tagpuan is out now in all major record stores naitonwide under Universal Records.

Sponge Cola’s Blogger’s Night is brought to you buy Universal Records in cooperation with Pinoy Magazine, BANDS Magazine and official online partner Orange Magazine TV. Special thanks to Coca-Cola Philippines.

Join Sponge Cola Facebook Fanpage: http://www.facebook.com/spongecola

Follow Sponge Cola on Twitter: http://twitter.com/sponge_cola

Subscribe to Sponge Cola Youtube Channel: http://www.youtube.com/user/spongecolamusic

Press Release:

UNIVERSAL RECORDS