THE DIAMOND-RECORDING BAND SPONGE COLA BACK IN BUSINESS: RELEASES FOURTH ALBUM ARAW ORAS TAGPUAN UNDER UNIVERSAL RECORDS

The only recording band to reach diamond after Eraserheads for the outstanding sales of Tambay EP via Coca-Cola’s summer promo, Sponge Cola scores yet again as the band releases its highly anticipated fourth full-length album titled Araw Oras Tagpuan under Universal Records. But the ban is not content to rest on its laurels yet, this is just the beginning.

Composed of Yael Yuzon (vocals/guitars), Erwin Armovit (lead guitars), Gosh Dilay (bass) and Tedmark Cruz (drums), Sponge Cola has always made its presence felt since breaking the local music scene in 2002 via Madonna’s Crazy For You.

In the past nine years, Sponge Cola has gone from nowhere to full-pledged phenomenon on the strength of its three bestselling albums: Palabas (2004), Transit (2006) and Sponge Cola (2008). Only of the few bands that couldn’t help but hit, Sponge Cola went on to producing chart-topping singles such as KLSP, Gemini, Jeepney, Bitiw, Tuliro, Movie, Pasubali, Puso, Ayt!, Makapiling Ka, Di Na Mababawi and so on.

From then on, the band’s popularity doesn’t seem to be waning. It was evident from numerous awards and citations received by the band. From favorite artist to favorite song to favorite group to favorite rock video to favorite vocalist to achieving gold and platinum awards, Sponge Cola’s rise to full stardom never stops, and it shows no sign of flickering.

In fact, the rocket ride to the top doesn’t look as if it’s going to end any time soon.

Just recently, Sponge Cola’s Tambay EP earned the band a diamond record in sales. The band in unison says, “It’s a great feeling. We’re very thankful. We appreciate the support we get from the people.”

The band’s new album title says Araw Oras Tagpuan – date, time, place – Armo said they just wanted to create something that strings our ideas on space, time, fate and choice together.

Yael elaborates, “I like the swagger that the title suggests. It’s like ‘Give me a time, date and place ad we’ll be there.’ But with said swagger, it still feels down to earth, which is I think how are we these days, in my head at least.”

Araw Oras Tagpuan consists of twelve tracks that include massive hits Tambay, Regal, and the new hit single Kay Tagal Kang Hinintay. Other songs included are Walang Wakas which became the theme song of ABS-CBN’s series Wansapanataym: Rod Santiago’s Buhawi Jack; New Steel which features Paolo Valenciano of Salamin, Ria Redulla, and Los Magno of Out of Body Special; and Warning feauturing Norma Love, Iwa Motor, and Mowmow of Tanya Markova.

In an exclusive interview with BANDS Magazine when asked what the video for Kay Tagal Kang Hinintay is about and what new fans can expect from it, Yael shares, “My brother Yanny who plays guitar for pupil and sings for Archipelago directed it in Bacolod. As a theater director, he’s known for bold, riveting plays, often pushing boundaries and never failing to move. It was our first time to fly outside Manila to shoot a music video. It showcases the beauty of provincial life. And yeah, love.”

“I just want them to listen freely and take whatever they want/can from the material, Ammo says when asked what they would want to audience to hear within the lyrics of their songs from Araw Oras Tagpuan, Yael adds,”(And) Catharsis lang naman as always.”

When asked what happens in his head when he composes – the creative process before he writes it down or put his hands on the guitar – an \d how his persona plays a role in that process, Yael says, “It depends. Sometimes I play with words, then a persona is formed. Sometimes it’s me, sometimes it’s someone else. It’s usually someone similar to me at least.”

“Fall where they may. And then someone figures it out for us. We just write,” says Yael when asked if he consciously thinks, “Oh, this will work for us with the market, that will word well with the mainstream”? Or do the songs just fall where they may.

In the latest issue of Pinoy Magazine, correspondent Box Garchitorena writes that it would be hard to pick singles in this record that throws a lot of possible ones. The record as he puts it screams a resounding “we’re not done!”

The one thing commendable with Sponge Cola is that this group is not afraid to experiment and take music to different places.

True enough.

That’s what Sponge Cola always known for. They are not afraid to experiment and take music is what we do. We keep it real. (And) We’re all about the fun,” Yael says.

And when asked how their values and faith changed in these remarkable years of success, Yael proudly states, “They haven’t, they’ve stayed the same, and we’re still the same people with the same beliefs, fighting for the same principles.”

The album Araw Oras Tagpuan is out now in all major record stores naitonwide under Universal Records.

Sponge Cola’s Blogger’s Night is brought to you buy Universal Records in cooperation with Pinoy Magazine, BANDS Magazine and official online partner Orange Magazine TV. Special thanks to Coca-Cola Philippines.

Join Sponge Cola Facebook Fanpage: http://www.facebook.com/spongecola

Follow Sponge Cola on Twitter: http://twitter.com/sponge_cola

Subscribe to Sponge Cola Youtube Channel: http://www.youtube.com/user/spongecolamusic

Press Release:

UNIVERSAL RECORDS


Comments

comments

29 Replies to “THE DIAMOND-RECORDING BAND SPONGE COLA BACK IN BUSINESS: RELEASES FOURTH ALBUM ARAW ORAS TAGPUAN UNDER UNIVERSAL RECORDS”

  1. I really hope other visitors think your article here as useful as I have. I operate a website by myself and would be more than happy for you or the guests on your own website to visit. Please go ahead and search through my website like I have with yours and post a comment or two if you find anything interesting. Thank you.

  2. I hope other people find your posting right here as handy as I have. I operate a blog site personally and would be more than pleased for you or the visitors on your site to visit. Please go ahead and search through my website like I have with your own and leave a comment or two if you discover anything interesting. Thank you.

  3. I hope other people find your write-up here as practical as I have. I manage a site myself and would be happy for you or the guests on your own site to visit. Please go ahead and browse through my website like I have with yours and post a remark or two if you discover anything interesting. Many thanks.

  4. I hope other people find your write-up here as practical as I have. I manage a site myself and would be happy for you or the guests on your own site to visit. Please go ahead and browse through my website like I have with yours and post a remark or two if you discover anything interesting. Many thanks.

  5. I hope other folks consider your post listed here as helpful as I have. I manage a blog site myself and would be delighted for you or the visitors on your web site to visit. Please feel free to look through my website like I have with your own and post a remark or two if you find anything interesting. Thanks again.

  6. I trust other folks consider your post here as handy as I have. I run a blog site myself and would be happy for you or the guests on your own web site to check out. Please go ahead and look through my website like I have with yours and leave a comment or two if you discover anything interesting. Thanks again.

  7. I really hope other visitors think your article here as useful as I have. I operate a website by myself and would be more than happy for you or the guests on your own website to visit. Please go ahead and search through my website like I have with yours and post a comment or two if you find anything interesting. Thank you.

  8. I really trust other visitors find your blog post listed here as handy as I have. I operate a blog personally and would be pleased for you or the visitors on your own site to visit. Please go ahead and search through my website just like I have with your own and leave a comment or two if you find anything interesting. Thank you.

  9. I really hope other people consider your post listed here as handy as I have. I run a website myself and would be more than pleased for you or the guests on your own website to visit. Please go ahead and browse through my site just like I have with your own and leave a comment or two if you find anything interesting. Many thanks.

  10. I trust other folks consider your post here as handy as I have. I run a blog site myself and would be happy for you or the guests on your own web site to check out. Please go ahead and look through my website like I have with yours and leave a comment or two if you discover anything interesting. Thanks again.

  11. I hope other users think your post right here as helpful as I have. I run a blog personally and would be more than happy for you or the visitors on your site to check out. Please go ahead and browse through my website like I have with yours and leave a remark or two if you discover anything interesting. Thanks again.

  12. I really hope other visitors find your posting listed here as handy as I have. I operate a web site personally and would be pleased for you or the guests on your website to check out. Please feel free to search through my website like I have with yours and post a comment or two if you discover anything interesting. Thank you.

  13. I hope other people find your write-up here as practical as I have. I manage a site myself and would be happy for you or the guests on your own site to visit. Please go ahead and browse through my website like I have with yours and post a remark or two if you discover anything interesting. Many thanks.

  14. I hope other people find your blog post listed here as helpful as I have. I run a weblog myself and would be pleased for you or the readers on your own website to check out. Please go ahead and read through my site just like I have with your own and leave a remark or two if you discover anything interesting. Thank you.

  15. I really trust other visitors find your blog post listed here as handy as I have. I operate a blog personally and would be pleased for you or the visitors on your own site to visit. Please go ahead and search through my website just like I have with your own and leave a comment or two if you find anything interesting. Thank you.

  16. I hope other people think your post listed here as helpful as I have. I manage a blog site myself and would be happy for you or the readers on your web site to check out. Please feel free to search through my site like I have with your own and leave a remark or two if you discover anything interesting. Thanks again.

  17. I hope other folks find your posting here as helpful as I have. I manage a weblog by myself and would be more than happy for you or the readers on your web site to visit. Please go ahead and browse through my website just like I have with your own and post a remark or two if you find anything interesting. Many thanks.

  18. I hope other users find your post here as helpful as I have. I run a website myself and would be more than happy for you or the guests on your site to check out. Please go ahead and look through my website just like I have with yours and leave a remark or two if you discover anything interesting. Many thanks.

  19. I really hope other folks think your article right here as handy as I have. I operate a site personally and would be very happy for you or the guests on your web site to visit. Please feel free to read through my site just like I have with yours and post a comment or two if you find anything interesting. Thank you.

  20. I hope other people think your write-up right here as helpful as I have. I manage a blog site myself and would be very happy for you or the guests on your own web site to check out. Please go ahead and look through my website just like I have with your own and leave a remark or two if you discover anything interesting. Thanks again.

  21. Howdy just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know. The style and design look great though! Hope you get the issue resolved soon. Cheers

  22. Wait a minute! I have something important that you might like :-)…My friends and I (we’re from Florida) have been watching this blog for a while and we really like it so we decided to share something with you that’s been working for us in blogging: http://www.InstantGlobalCashMachine.com It shows how anyone living literally anywhere in the world can go from zero to $10,000 a month in the shortest time possible. I’ve been doing it for the last couple days and I’m already at about $70/day extra 😀 (soon to be $100 every day). All this is free income too! Definitely check it out, spend just 30 seconds watching the free video about this amazing guy: http://www.InstantGlobalCashMachine.com

  23. Wonderful blog site! Its site content is so relevant and kept up to date. Very interesting for sure! Wonderful job!

  24. You can definitely see your expertise in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

Comments are closed.