PROTECT YOUR FEET WITH THORLOS™ SOCKS

You may spend thousands of pesos to beautify your skin. And spend thousands more to get a fit and trim body.

But did you ever stop to think that underneath it all – what can give you a good feeling all over — are healthy feet that run and walk with energy and confidence?

Our feet are more important than we think. We can’t function well if our feet are tired. We can’t smile or feel good if our feet hurt. We can’t reach our destination if our feet make us wince in pain. That’s why foot doctors – called podiatrists – keep on emphasizing foot health. More than the shoes we wear, foot doctors say, it’s the socks that will give us the most effective protection.

Nino Sinco, a sports scientist who specializes in sports/strength conditioning and sports injury management says, “Your shoes can only protect you from the impact of the ground. All the padding in your shoes, however complex the design may be, only reduces the force of contact between your feet and the pavement. But the friction exerted on your feet by the insides of your shoes still remains. That friction is responsible for many foot problems like blisters, athlete’s foot and heel pain.”

That’s why people should get into the habit of wearing socks, especially if they have foot problems, or if they play sports that place an inordinate amount of pressure on their feet, says Sinco.

Socks that have additional pads in the friction and impact points are recommended for foot protection by foot specialists. Socks that absorb moisture and keep feet dry are preferable over socks that get wet, lose their shape, bunch up and contribute to blisters.

Thorlos™, a world famous brand of sports, walking and dress socks, is recommended by foot doctors for foot health. In fact The American Podiatric Medical Association (APMA) has granted its Seal of Acceptance to Thorlos™, the first socks brand ever to earn that honor. “Thorlos® can add to foot comfort and protection when used in a consistently applied program of daily foot care and regular professional treatment,” the APMA added. “Thorlos are the best socks available for athletes and their performance,” adds Sinco who says premiere international and national athletes including our own Hall of Famers like Robert Jaworksi have been wearing Thorlos for years.

One hundred percent made in the USA, Thorlos have been around for over 30 years now and offer various levels of protection for sports and physical activities. No matter what the sport or physical activity, there are Thorlos Socks to suit the situation and protect the feet. Lightweight, mid-weight and heavy weight padding are available to suit the specific activity and the chosen sport, be it running, tennis, golf, basketball, mountaineering or just plain walking. (For example, golf is not as demanding on the feet as tennis, so Golf Thorlos have mid-weight padding, while Tennis Thorlos have heavy weight padding).

Thorlos are premium-priced because they are anatomically designed and have patented terry padding that protects your feet from pressure and impact. The padding reduces static pressure and impact, and diminishes shearing forces through the ‘Control·Slide®‘ phenomenon : instead of the tissues on your feet moving in opposite directions, the terry padding moves under your feet, transferring the movement from the tissues of the foot to the terry padding itself. Also, to ensure that your feet are protected from the adverse effects of accumulated perspiration inside the shoe, surface moisture and water vapor are effectively channeled to the outside of the foot where they can be evacuated through the shoes. Thorlos’ proprietary yarn combinations that include THOR·LON® Acrylic, CoolMax® and other high tech fibers that ‘wick’ moisture away from the foot make this possible. This superb moisture management and the reduction of pressure, impact and shearing forces reduces fatigue, and helps you to enjoy your sport or activity longer, with the confidence that your feet are protected by the best foot gear available today.

Thorlos™ are available in the Philippines at R.O.X Fort Bonifacio, Rustan’s, Planet Sports, The Athlete’s Foot and Toby’s (Alabang). For more information contact Colerosh Incorporated at (02) 661-3022 and (02) 640-4326.

Media Contact

Colerosh, Inc.
Ramesh Mirpuri                   Tel.:63-917553647                             E-mail: rlm@colerosh.com.ph

 

Larc&Asset PR:
Tessa Jazmines                      Tel.:63-915261369                             E-mail: tessa@larcandasset.com
Kalvin Sangalang                   Tel.:63-9228399548

Email: kalvin@larcandasset.com

Brian Arda                             Tel.:63-9167655525                           E-mail: brian@larcandasset.com

TOMATO LAUNCHES SEVENTIES GROOVE COLLECTION FOR WOMEN

BE GROOVY AND DELICIOUS WITH 70s-inspired collection from Tomato–your store for fresh, chic, trendy and bold fashion statements. The new groove is all about fun and attitude–let all of that hang out when you wear Tomato’s hottest apparel and accessories from its Seventies Groove Collection for women.

The 1970s were all about individuality, women empowerment and fun–with the right touch of daring mixed in. Tomato’s new, updated and upgraded 70s retro collections bring the same attitude and create the same groove for the 21st century fashionistas.

The Seventies Groove Collection is tailor-fitted to the needs of modern women to step back from her hectic routine and express herself in a more natural, laid back fashion–but with colors, patterns and textures that express both individual taste and whimsy.

“Tomato offers trendy, chic apparel and accessories that are innovative, creative—but more importantly, they are always relevant to our market. The 70s-inspired collections can be mixed and matched to reflect each customer’s individual attitude and expression—creating a look that is truly his or her own,” says Managing Director Lennie Dionisio.

One of the greatest strengths of Tomato is its wide and in-season selection that is always in store. The fashion brand makes sure that new items are added to its collection so that their shoppers could wear the latest trends.

 “More choices means more fun,” Store and Operation Manager Willard Centeno quips.

Seventies Groove Collection

Seventies Groove Collection is filled with crazy prints, free-flowing sheers, and comfy crochets to achieve the “disco look”. There are bright colored tops and bottoms in the collection as well that remind us of the strobe lights on the dance floor.

“The 70s was a pretty interesting decade. People loved going to the disco and it was the time when glam rock was born. Women today can channel the fun, energy, and eccentricity of the 70s with the items from our Seventies Groove Collection,” Marketing Manager Lennie Dionisio says.

With the apparel from this retro-revival collection, women can try a number of styles that are very 70s yet modern: color blocking, print on print, playing with sheer tops and skirts as well as looking sultry with chiffon tops.

Dionisio relates, “The key to achieving a great 70s style is to choose vintage-looking pieces, which you can get from our Seventies Groove Collection, and pair them with some modern touches. This will definitely produce a chic groovy look.”

Check out Tomato’s newest collections in these branches: Glorietta Makati, SM San Lazaro, SM Manila, SM Mall of Asia, SM Sta. Mesa, SM Megamall, SM Fairview, SM North Edsa, Robinsons Metro East, Robinsons Place Ermita, TriNoma, Starmall, Marquee Mall, RCBC Plaza, La Fuerza, Market! Market!, SM Bacoor, SM Bicutan, and Southmall.