Last September 26, 2012 at The Mind Museum, Taguig City, Philippines, the Company, Pfizer launched the Centrum Nutri Coach, an easily accessible on-line tool that will allow Filipinos to keep track of the nutrients they get from what they eat on a daily basis.
The Centrum Nutri Coach is the first on-line nutrition tracker of its kind tailor-fit to the Filipino lifestyle and diet.
“Good health and nutrition is really all about eating a variety of food in the right amounts, as prescribed in the Food Pyramid. We usually count calories and fat, but we also need to consider vitamins and minerals, too,’’ said Joy Ong, Pfizer Brand Manager for Centrum.
An innovative on-line tool, the Centrum Nutri Coach allows you to input exactly what you ate from a variety of food choices that include Filipino favorites like inihaw na pork chop and halo halo into a “virtual” plate. It also takes into consideration other traditional components of health and nutrition like level of physical activity and age. All this information will then be used to compute for your general state of nutrition and give you tips on how to improve your nutritional habits.
The launch of the Centrum Nutri Coach comes on the heels of the research study done by the Food and Nutrition Research Instiute (FNRI) which showed that an alarming 70% of Filipino households don’t get the prescribed amount of most vitamins and minerals they need.
“What we see now is the “double burden of disease”; there is an upsurge in non-communicable disease risk factors like obesity and overweight, in addition to the existing issues of infectious diseases and undernutrition,” said Professor Liezl Atienza from the Institution of Human Nutrition and Food, College of Human Ecology at the University of the Philippines, Los Banos.
According to Atienza, the “double burden of disease” is common among many low and middle-income countries, and particularly in urban settings. Another rising form of malnutrition is “hidden hunger”, which is a deficiency or total lack of specific nutrients needed by the body.
Unhealthy eating habits such a low consumption of fruits and vegetables and high increase in consumption of meat and meat products, coupled with a sedentary lifestyle all contribute to this.
“We hope that with the launch of the Centrum Nutri Coach, we can make nutrition not just easy and accessible to everyone, but also fun. Now that we, for the first time, can actually have a hand in keeping track of our food intake, we can choose to be healthy,” said Ong.
The Centrum Nutri Coach may be accessed at www.centrum.com.ph
Chris Cahilig Consultancy
Chris Cahilig/Liza Vicente – Tel. No. 687 2749 / 687 2692