THE WORLD IS JUST A TOUCH AWAY: THE NEW SONY VAIO™ DUO 11

Switch instantly between slate and keyboard mode with this notebook’s hybrid Surf Slider™ design

Redefining the portable PC experience, the new Sony VAIO™ Duo 11 is a high-performance, hybrid Ultrabook™ with a sliding LCD display that switches effortlessly between slate and keyboard mode.

It is perfect for the busy individuals on the go who do not want to sacrifice style nor performance. Within its sleek frame, the new VAIO™ Duo 11 comes equipped with the new Windows® 8 operating system and allows high-precision writing with a digitizer stylus, allowing you to consume and create exciting and entertaining digital content wherever life takes you.

Compact hybrid Surf Slider™ design, big performance

The elegant VAIO™ Duo 11 features a sliding LCD display with the new Surf Slider™ design by Sony. Slide into keyboard mode when you need to use the keyboard to work on documents and turn it into slate mode to comfortably browse the Internet, SNS (social networking service) or Windows Apps. Remarkably slim and light as well, the VAIO™ Duo 11 measures just 17.85mm and weighs approximately 1.3kg.

Despite its compact size, the VAIO™ Duo 11 possesses tremendous power and impressive battery life, essential for today’s users who are always on the go. The latest generation Intel® Core™ processor delivers snappy performance and impressive visuals, further enhanced by a stunningly sharp 1920×1080 11.6” OptiContrast™ Panel that not only reproduces vivid and accurate colours that is essential for any graphic intensive work, but also affords
users with the flexibility of wide viewing angles.

Intelligent digitizer stylus offers pen-like precision


Great ideas often begins with the spark of creativity jotted down on a pad of paper, with its new digitizer stylus, Sony has successfully brought that experience to the VAIO™ Duo 11. Minimal latency means a more natural writing experience, and the screen intelligently ignores palm presses while writing, preventing distracting scribbles. Apps such as “Note Anytime for VAIO” turn the VAIO™ Duo 11 into a virtual notebook for easy on-the-fly note taking, while Active Clip™ allows users to snip out or select parts of an image and save them to a fully shareable scrapbook. During presentations, the digital stylus can also be used to write notes and comments directly onto the PowerPoint document when in slideshow mode for unprecedented interactivity.

Enjoy multimedia and social media with ease

The VAIO™ Duo 11 takes the multimedia experience to a new level with a range of intuitive features and apps for the user’s entertainment pleasure.

The ‘Music’ application lets you enjoy your music collection with superb quality thanks to xLoud and ClearPhase technologies, while the ‘Album’ application makes viewing, sorting or sharing pictures and videos exciting and intuitive. Both applications lets you ‘throw’ or stream personal photos, video and music content to enjoy on DLNA compatible large screen TV and audio systems.

Users can also download the ‘Socialife’ app for their VAIO™ Duo 11, a unique application that organises your social and information world. This feature is perfect for Facebook users to view, sort and manage all social networking services and news feeds through one stylish user interface, alongside your friends’ feeds and posts. Mark interesting articles for later reading when you’re not so busy. Based on what your friends are reading, ‘Socialife’ also points you to other popular topics and even suggests content that you might like. Keeping track of everyone becomes more convenient.


The new VAIO™ Duo 11 from Sony will be available in the Philippines by end of October 2012.

Specifications Sheet

Model    VAIOTM Duo
Processor    Intel® Core™ i5-3317U Processor
Operating System    Windows 8
Memory    4GB
Drive    128GB
Screen    29.4cm (11.6”) OptiContrast™ Panel;
Full HD (1920×1080) with wide (16:9) aspect ratio; capacitive touchscreen
*”OptiContrast” is a trademark of Sony Corporation
Graphics    Intel® HD Graphics 4000
Others    WLAN 802.11a/b/g/n; Bluetooth® Ver. 4.0 + HS; Ethernet (1000BASE-T/100BASE-TX/10BASE-T x 1); USB 3.0 (x1), USB 3.0 with USB charge (x1); VGA out; HDMI out; Memory Stick Duo / SD memory card combined slot; stereo speakers with xLOUD™ ; Full HD Web Cameras (x2, front and rear facing) powered by ‘Exmor for PC’ (2.07 megapixels); Sensors (NFC, GPS, Accelerometer, Gyro, Digital Compass); Windows button; rotation lock button; digitizer stylus; extended battery pack (optional accessory)
Dimensions (DxHxW)    Approx. 320 mm x 17.85 mm x 199 mm
Weight    Approx. 1.3kg (with standard supplied battery)
Battery Life    VGP-BPS31 Lithium-ion battery: up to 4.5 hours of use*8

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$86.5 billion for the fiscal year ended March 31, 2011. Sony Global Web Site: http://www.sony.net/

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

75 LEGENDARY YEARS OF RAY-BAN

Leading eyewear brand Ray-Ban is celebrating its 75th anniversary through its Ray-Ban Legends communication campaign.  Branded Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.


Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

“My first pair of sunglasses were Ray-Bans. I used to borrow my older brother’s gold-rimmed aviators with the green lenses, not always with his permission, and I suddenly became the coolest 13 year-old in Texas. So when they approached me to shoot the 75th anniversary campaign, it seemed like the ultimate creative dream, especially since I had lived through a couple of those decades” says Mark Seliger.

“It was one of those opportunities that doesn’t come around too often, and I really enjoyed being a part of the creative team. Our Creative Director Erik Vervroegen proposed scenarios that were photographic, iconic, controversial and fun, and it seemed like the perfect fit for what I do and what the Ray-Ban brand represents” continues Mark Seliger.

The result is an extraordinary gallery of powerful images that span an era, while capturing specific moments in time. In keeping with the Never Hide spirit, the seven figures unconsciously broke through barriers; their eyes were open while the world’s were closed.

A group of pilots, the Blue Devils, in the 1930s; a writer’s “relationship” in the heart of America in the 1940s; a singer-songwriter who worked with Elvis Presley in the 1950s; an English socialite in the 1960s; a boy and girl falling in love during a protest in the 1970s; the nightlife of three girls in the 1980s, and a courageous rapper in the 1990s.

Ray-Ban Collector (Official Fan Page) : Facebook | Twitter | Instagram
Eye Statement (Branded Lifestyle’s – company that grew Ray-Ban in Philippines) : Facebook | Twitter | Instagram

ABOUT BLi

Branded Lifestyle Inc. represents the largest and finest global eyewear brands in the Philippines today. Since the 1980s, the company has been involved in the retail and distribution of prestige and luxury eyewear brands in the market.

A recognized industry pioneer, BLI carries over 50 of the most recognizable and trusted eyewear names in its portfolio. It has successfully driven the growth of the iconic Ray-Ban brand, alongside high-end lifestyle labels such as Prada, Bulgari and Burberry. Our distribution network spans the whole archipelago, with over 200 retail doors and counting.

For over 20 years, BLI has cultivated valuable relationships with the industry’s largest eyewear manufacturers, ensuring relevance with global fashion, technological and medical trends. Bushnell Performance Optics, Charmant Group, Luxottica Group, Marchon Eyewear and Mondottica International are just some of the biggest eyewear companies who have found in BLI a key partner since 1987.