Lamoiyan kicks off advocacy program to mark 25 years in business

Filipino-owned Lamoiyan Corporation kicked off recently its advocacy program dubbed “Project Silver” as part of its 25th anniversary celebration themed “Giving Hope, Sharing Smiles.”

Hundreds of residents of Barangay 73 at the PNR Compound in Caloocan City received free medical and dental services last March 3 through Lamoiyan Corporation’s community project, “Adopt-a-Barangay,” which aims to increase the awareness in promoting proper oral care and in treating head lice.

“Starting this month, Lamoiyan Corporation is celebrating its 25th year in the business. Project Silver is actually one way of thanking our consumers for all the years they have been supporting our company. So it is but right that we do a medical-dental mission like this to really give back to them what we have received for the past years,” Lamoiyan Corporation Assistant Vice President for New Business Development Peter Paul Ang said in his message.

During the event held at the community’s covered court, residents participated in the oral health education, diet counseling, lecture on head lice and tooth brushing drill led by teams from both Lamoiyan Corporation and the Kalookan City Dental Society.

The people also benefited with free distribution of toothbrush and toothpaste, fluoride application, tooth extraction, and anti-lice treatment and shampoo.

Based on the survey of the Department of Education, toothache and lice infestation are among the top three reasons why public school children absent themselves from their classes mainly because of ignorance or inability to buy toothpaste or anti-lice shampoo.

Executives from Lamoiyan Corporation, members of Caloocan Dental Chapter and Fast Trax Corporation are shown in photo during the Caloocan medical-dental mission of Lamoiyan Corporation. Shown are (2nd from left) Dr. Marie Cielo Cajiuat, President, Caloocan Dental Chapter; Edmundo Morales, Sales Director, Lamoiyan Corporation (3rd from left); Richard Lee, President, Fast Trax Corporation (5th from left, wearing red shirt); Frank Malamug, Professional Marketing Consultant, Lamoiyan Corporation (extreme right); Peter Paul Ang, Assistant Vice-President, Lamoiyan Corporation (2nd from right); Dr. Ariel Go, Past President, Caloocan Dental Chapter (3rd from right); Hon. Joven Llena, Brgy. Chairman of Brgy. 73, Caloocan City (4th from right); Hon. Edgar Erice, Vice Mayor Caloocan City (5th from right); and James Lim, Customer Development Officer, Lamoiyan Corporation (6th from right).

Given that these problems still exist, Lamoiyan Corporation, according to Ang, is firm in its resolve to find a solution to these problems through its very own products—the first Filipino-made toothpaste  and Licealiz shampoo—which are made affordable yet world class in quality.

 “We are very thankful to Lamoiyan Corporation for choosing our community as one of the beneficiaries for their anniversary outreach campaign. It’s really a big help for my constituents. We are very  indeed,”Brgy. 73 Chairman Joven Llena said.

For its part, as a trade partner of Lamoiyan Corporation and in helping select the community to adopt for Project Silver in their area of distribution, Fast Trax Corporation (FTC) Supervisor Hans Castro stressed: “We are also  to be part of this very meaningful and noble project. It’s really an honor for us to be a partner of Lamoiyan Corporation in its continued commitment of serving the Filipino people.”

FTC, being the exclusive distributor of Lamoiyan products in Metro Manila, and other 17 regional trade partners of the toothpaste manufacturer, are set to conduct other medical-dental missions in 24 more communities nationwide until June of this year.

“We are just beginning with a single step. Hopefully with this project, more and more people will become aware of proper hygiene, be it keeping their teeth or hair clean,” Ang said.