Overweight and obesity rank fifth among the leading risks for global deaths, according to the World Health Organizations, with at least 2.8 million adults dying each year from this pandemic.
In the Philippines, a 2011 survey by the Food and Nutrition Research Institute (FNRI) showed that almost 25% of Filipino adults are overweight, and about 6% of those are obese. This is creating a nation of heavyweights with high risk disease factors – such as respiratory and heart problems, liver and gall bladder diseases, type 2 diabetes, cancer – that may lead to death. The prevalence of overweight Filipinos is expected to increase significantly, with 24% more overweight males and 44% more overweight females expected by 2015.
“This situation of increased risk for obesity and overweight problems requires further education and awareness among Filipinos, so that we can make better choices to improve our health and quality of life,” said Butch Lopez, Roche Business Unit Director for OTC (Over-The-Counter) and Mature Brands. “We should all rock our way to better days ahead, prevent ourselves from being overweight and obese, or lose harmful, excess fat for better quality of life.”
Roche and Xenical have partnered with the Philippine Association for the Study of Overweight and Obesity (PASOO) to launch a campaign to help you rock your body to a better you. The campaign, dubbed “Rock The Fat Away”, addresses the serious problems of overweight and obesity, including safe and unsafe methods of weight loss. This edgy campaign reminds us that the key to achieving and maintaining a healthy body weight requires a holistic approach that includes a healthy diet, regular physical activity, and taking care of all aspects of our well-being.
“Obesity is a modern day epic that warrants immediate actions,” said Dr. Gabriel Jasul, President of PASOO. It is a public health problem requiring public health solutions, and it is high time that we have an awareness campaign like Rock The Fat Away in the Philippines.”
Rock The Fat Away is being launched to the public today at the Glorietta Activiy Center (Palm Drive) through a Health Passport Journey that shows the way to rock healthier, better lives, with event partners Chris Sports, Beauty Bar, Lightwater, Vibram Fivefingers, Yello Halo Guilt-Free Kitchen, Shinagawa Lasik & Aesthetics, and support from Pipino Vegetarian Food by Pino. The event highlights include:
* A Passport Journey consisting of visits to various pit stops – Your body, Your diet, Your Workout, Beauty & Wellness, Club New You – where you can learn about different aspects of health, which mirrors the Club New you virtual portal http://www.newyou.com.ph.
* Rockin’ workout sessions with Coach Joseph Pagulayan, a FreeMotion Fitness Global Master Coach, a Philippine Master instructor for RIP:60 and RAPIDFIT, a SKLZ Fitness and Performance Specialist certified by Athlete’s Performance USA.
* Food demonstrations by Yellow Halo Guilt-Free Kitchen of easy, healthy recipes that will help you beat the summer heat. No more excuses for not being able to eat and drink healthy!
* The main program, hosted by Marc Nelson and Mitzi Borromeo, boasts a live performance by soul diva Bituin Escalante and Rapper/DJ/Radio Jock Dash Calzado of the original campaign track “Rock It (Rock The Fat Away)”; song produced by CCB music composed by Diwa de Leon, song lyrics by Mitzi Borromeo, rap lyrics by Rye Armanento of Music Colony.
“Through this campaign, we want to focus on the journey towards better health and quality of life, where rewards are reaped not just in achieving the final goal, but in the little successes along the way,” said Harold Bongbong, Brand Manager of Xenical. “Club New You serves as a passport or guide in this journey.” Club New You is a virtual portal aimed at providing guidance for weight loss and achieving a healthy body weight, with helpful tools like a BMI calculator and calorie counter. Rewards are earned by entering promo codes found on purchased Xenical packs, which entitle members to special promos and prizes.
The “Rock The Fat Away” campaign will make more waves to raise awareness on obesity and overweight issues through a TV commercial, webisodes, a catchy campaign song called “Rock It! (Rock the Fat Away)” and social media activities. For more information on the campaign and Club New You, visit www.newyou.com.ph and like Club New You fan page facebook/clubnewyou.
Roche is headquartered in Basel, Switzerland, a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largets biotech company with truly differentiated medicine in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management.