National Marketing Conference examines Family Business as key factor in Asian Business

The Philippine Marketing Association and Bloomberg Cignal TV Philippines present HELLO ASEAN, the 47th National Marketing Conference on July  28-29, 2016 at the Marriott Hotel  Grand Ballroom  in Newport City.

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HELLO ASEAN trains the spotlight on the ASEAN Economic Community — its strengths as a growing consumer base and the prevailing opportunities for business.  The sessions will appeal to CEOs and CMOs; the presenters and facilitators are all top notch branding experts and business consultants who will share brand stories and scenarios that are backed by meticulous research and actual case studies.

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A common denominator of Asian businesses, big and small, is the family. Businesses are usually established by a patriarch of humble beginnings.  His business grows alongside his family and soon his offspring are ready to take on the helm and bring in new vision and management style.  The transition could make or break the business.

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Family business consultant Eric Soriano has guided hundreds of companies in their transition from one generation to the next.As Senior Advisor of the Wong and Bernstein Advisory Group, that services ASEAN organizations on branding, strategic leadership and organizational change, Soriano has enabled the seamless transition of countless Asian family businesses from entrepreneurial to corporate organizations.

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On Day 1 of HELLO ASEAN Soriano will examine the key characteristics of family businesses and will share his prescription for sustained growth and harmony within an organization bound by bloodlines and a common vision.

Subsequent sessions will tackle how corporations can determine if they are ready for expansions overseas and if their products have what it takes to be a winning ASIAN Brand. Speakers like Jimmy Bautista of Philippine Air Lines, Asia Brewery’s ChayCruwel, Angelica Suiza of UnderArmour and Citibank’s Bea Beh Tan will engage the audience with thought-provoking lessons from their own experiences.

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Accompanying the conference is an ASEAN PAVILION where embassies and trade attaches from the different AEC members will provide information and assistance for those seeking business opportunities in their countries.

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Be part of HELLO ASEAN and discover what it takes to expand your Brand’s reach in this vibrant and growing economic landscape.  To avail of the early bird rate, register now with the Philippine Marketing Association secretariat at (+632)638-7700; (+632)634-5722 or email