Acer has made its mark in the information and communications technology (ICT) industry with its dedication in providing innovative products that has enhanced people’s lives. Being one of the leading global IT brands, Acer shares some insights on why it has maintained the continuing trust of its consumers at the 2016 Kickoff of Taiwan Excellence campaign. Organized by the Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Development Council (TAITRA), the campaign is rolling out for its third year in the Philippines to strengthen trading ties between the two countries.
The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. Products carrying the symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. The campaign activities have brought Filipinos closer to Taiwanese products, and Acer has been a part of the line-up of products that have gained recognition for their distinct quality and sheer excellence.
“We are all here, because we are all excellent,” Senior Marketing Manager for Acer Philippines, Ray Gozon says. He further elaborated on why Acer is one of the excellent brands that Taiwan could be proud of. He shared that one out of three Filipinos buy Acer products, which has made the brand no. 1 in the market for ten consecutive years. Acer also recently acquired seven Red Dot Product Design Awards this year, along with the recognition from Reader’s Digest as one of the most trusted brands and three Best Choice awards from Computex 2016. But what really mattered for Acer is that their customers agree that the brand is excellent.
“We are crazy over customers.” Ray finally shares the secret to Acer’s success in getting their customers’ approval that the brand is indeed excellent. “We live each minute, each second spent in our office, to understand and anticipate the needs and wants of the customers. It is really with providing solutions in the everyday life of a Filipino that has given Acer a significant role in being a trusted brand.” And to prove that Acer is inspired to get its customers’ trust, the brand came up with promos that every customer will definitely enjoy.
“We are giving away freebies for our projectors and our laptops,” says Ray, “and more than the freebies, we are motivated to provide a 3-Year Warranty as our commitment to customer service and after-sales.” Ray then shares a valuable wisdom from Acer Philippines’ Managing Director, Mr. Manuel Wong: “Do the right things then the numbers will follow”.
“In the past two years, we have witnessed the very strong demand among Filipinos for high-quality Taiwan-made products to meet their needs,” says Scott Yang, Deputy Executive Director of TAITRA. “Through the Taiwan Excellence campaign, we hope to bring high-quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands.”
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones and wearables. It is also developing cloud solutions to bring together the Internet of Things. Acer is celebrating its 40th anniversary in 2016 and is one of the world’s top 5 PC companies. It employs 7,000 people worldwide and has a presence in over 160 countries. Please visit www.acer.com for more information.