Did you know that BusinessWorld is an award-winning economic reportage for three decades? As the country’s leading business newspaper they decided to introduce its newest successor in the age of disruptive innovation: SparkUp.
SparkUp is a space for the community of young, passionate, and wildly aspiring go-getters. Its assets include the website sparkup.ph, social media pages including Facebook, Instagram, and Twitter @SparkUpPH, and a quarterly published magazine.
It is also created and designed for the next generation of business people. SparkUp will not only turn BusinessWorld’s text-driven reports into creatively executed insights, but will bring forth original content to excite its readers. A daily content hashtag categorizes the stories:
#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending;
#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers;
#WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z’s work ethics and career outlooks;
#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity;
#FreshFriday – Stories on the lighter side of business.
The direction for a digital-first multimedia platform came from Lucien C. Dy Tioco, Executive Vice-President of Philippine Star Media Group, which BusinessWorld is part of. He also stated that “SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality.
Aside from stories created by its team of journalist, SparkUp will also deliver insights from industry icons called Sparkfluencers who are young and trending business influencers who have made it to the top. They will write columns and speak live in events to foster learning and inspiration.
SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity. Among these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.
The press launch of the SparkUp was held last June 10, 2017 at High Grounds Cafe somewhere in Quezon City.
To know more SparkUp, visit www.sparkup.ph and follow @SparkUpPH