THE CONVERSE BLOCK PARTY

Last May 28, 2011, I was invited to join the “Converse Block Party” held at the SM Mall of Asia Music Hall together with the bloggers, media and the community to celebrate and achieve worthy goals which is inspired by the classic Fourth of July Block parties, staged by various communities in the US with it’s main aim is to build stronger bonds between neighbors, unite communities, and foster a better relationship with one another.

In the event, CONVERSE brings the entire day of street games, basketball, skateboarding, beat boxing,  graffiti wall, face painting and other activities which had enjoyed by the kids accompanied by their parents, youth, adults and everyone involved.

Prizes and tokens was given away to the winners including the persons who joined the contest and other activities in the said event.

The event is also part of launching the products of Converse such as shoes, apparels, bags, caps and other accessories for men and women with different and unique styles and designs.

I am one of those guys who had bought the products during my 5th grade in elementary (all star shoes for basketball game during Private Schools Athletic Association (PRISAA)) and college days (shirts and casual shoes).

Thank you Converse, sponsors, organizers and everyone involved who made the event possible and successful.

For more details visit www.converse.com.ph

SHOPPING WITH A CONSCIENCE by WFTO ASIA

The World Fair Trade Organization (WFTO) Asia   has launched its consumer campaign “100% Guilt Free Shopper”  last May 14, 2011 in Shangri La Plaza Mall Grand Atrium, EDSA corner Shaw Boulevard, Mandaluyong City, Philippines in relation with the organization’s regional consumer brand & logo with the tagline, “Shopping with a Conscience”. This event is also a part

in celebration of the World Fair Trade Day which has been supported for the past few years by thousands of citizens, Fair Trade Organizations, social and environmental movements, local authorities, national governments, multilateral institutions, producers and consumers all over the world.

The campaign aims to inform everyone, especially the consumers, what Fair Trade is and the 10 principles it represents. It aims to empower the consumers that by SWITCHING to Fair Trade by either BUYING (certified Fair Trade products and/or the organization’s advocacy merchandise) or SUPPORTING (Sponsoring/Donating/Fundraising, becoming a volunteer intern, and or participating in the organization’s events), they have to power to BEAT POVERTY, BEAT CLIMATE CHANGE, BEAT DISCRIMINATION, BEAT EXPLOITATION AND BEAT IGNORANCE.

The event has made possible with Hygienix, Human Nature, Nakamura.com, the Philippine Climate Change Commission, AIESEC Philippines, Miss Earth Foundation, Ecosack, The Printing Place, ProjectManila.com, Herword.com and Business World.

If you like to know more about World Fair Trade Organization Asia (WFTO Asia) and its programs just call 632 3523612 or email at businessdevelopment@wfto-asia.com. You may also visit their website: www.wfto-asia.com and http://www.facebook.com/ilovezed?v=app_205076522858272#!/WFTOASIA.