Mr. Antonio “Tony” Velasquez, the Father of Philippine Cartoons was born in Paco, Manila on October 29, 1910.  He was the creator of Kenkoy, the very first serialized Filipino cartoon strip and considered the most influential comic strip in the Philippines. His journey in cartoon industry started when he was tasked to create a comic strip for Acme Printing’s Liwayway where he was employed as an artist. Tony Velasquez created the strip Kenkoy in 1928, starring a teenager named Kenkoy Harabas. The script was written by Romualdo Ramos. In 1929, Kenkoy debuted in Liwayway and was a huge success.  The readers loved his honest carefree character. In 1932, Romualdo Ramos died and Velasquez was left to do the drawings and script by himself. Velasquez was a gifted writer too and later that year the Kenkoy strip was expanded to one half page with six panels. In 1935, Kenkoy occupied a whole page of the Liwayway with 12 panels and colors to boot!

During Velasquez’s career, he created more than 300 cartoon characters which became household names in Filipino homes, such as Kenkoy, TalimusakTalakitok, Tsikiting Gubat, and Ponyang Halobaybay.  Velasquez also established cartoon advertising. He created cartoon characters to personify consumer products .  He had helped or assisted many other future artists in Philippine komiks get their works published in the magazine. These included Francisco Coching, Mars Ravelo, Jose Zabala-Santos, and J.M. Perez. Velasquez became the pioneer and founding father of the Philippine comics industry.  He started different publications until 1961. All these comics magazines became bestsellers, making comics production one of thePhilippines’ profitable industries.

So only time can tell when will another Tony Velasquez come along producing another Kenkoy which captured the eyes, hearts and laughter of the nation.  He passed away in 1997 at the age of 86.

In 1929, an iconic Philippine comic strip surfaced under the pen and ink of illustrator, Tony Velasquez.  The amusing character created donned a trademark hairdo of slicked back hair which is probably the most recognizable look of Francisco Harabas, more popularly known as Kenkoy. Influenced by the Western culture, Kenkoy was garbed in suspenders, charol shoes, and baggy pants.  His language also became fashionable among the youth at that time, which was a mixture of Spanish, English and Tagalog.  Thus were born Kenkoy’s trademark lines like “Halo, how is yu?”, “watsamara” (what’s the matter), “dats oret” (that’s all right), “nating duwing” (nothing doing), “okidoki” (okeydokey), “lets tek ewok” (let’s take a walk), “is beri nesesari”, and “bay gali”. Just like any other main character, Kenkoy has his own love story.  His romance with Rosing, the flawless Manileña, was one of the most enduring and fascinating love stories in the history of the print media, a tale that had always been loved by the Filipinos. Kenkoy and Rosing eventually got married and they had several children and an adopted child.  That would be the greatest difference of Kenkoy from other cartoon strips of his time was his ongoing story that grew along with the modern trends of Filipino culture.

In 1950s, Kenkoy was first adapted into the movies and has a remake in 1960s.  In 1993, Kenkoy was made into a musical with Janno Gibbs as Kenkoy and Regine Velasquez as Rosing.



Nowadays, clothing, gadget and accessories for fashion is growing in the community.  Today, the TOMATO WATCH collection is the perfect accent that completes your fashion statement. Stylish, trendy and eye-catching timepieces for men and women are available for every occasion at all Tomato stores—they add a delicious touch to your outfit.

The variety of styles and materials available on Tomato’s watch collection offers a wide choice for consumers and encourages them to buy several timepieces to be used during different occasions.

“You will notice that Tomato watches come in gold, stainless steel and bronze frames. They are also available in leatherette, animal-skin inspired leatherette and suede straps. At the same time, Tomato watches are quite affordable, so it’s not unusual for a Tomato customer to buy more than one watch. The styles and mix of materials are quite attractive. They reflect different moods: casual to flirty, classy and elegant to daring; or even something more subtle,” says Lennie Dionisio, Tomato managing director.

Pick out casual watches for those laid-back days when being carefree and cool is the look you want. Pick classic round or square timepieces for these days, with leatherette straps in pink, white, silver or red. Make the frames bronze or stainless steel.

On days or evenings where a more chic look is better, wear the sophisticated and subtle stainless steel timepieces in black straps, animal-skin inspired or classy leatherette, or even warm suede. Gold frames in either round or rectangular designs are good choices for these occasions—but if you want something different, why not try something with a red strap? And of course, Tomato watches with rhinestones add that special sparkle to a woman’s look for cocktails or during a date.

“A watch nowadays is more than just a gadget to tell you the time. It’s already part of your outfit—it’s self-expression, a mark of your taste or a fashion statement. Tomato believes that one need not spend so much to accomplish all these. Our watches are stylish, chic and fashion-forward, yet affordable to our market,” says Karen Espiritu, Tomato marketing manager.

There are also unisex watches that are an excellent blend of design and functionality.

“The unisex watches are rather interesting because they have a harmony of masculine and feminine elements. For example, some round frames may look solid, large and sturdy, but this may be softened by the type of strap used.  Other styles, like the square- or rectangular-framed models, may at first seem more geared for a feminine taste, but they actually match well when a man wears them,” explains Karen.

The great thing about Tomato fashion is that you can go beyond the suggestions here, mix and match, and create a look that is truly and deliciously your very own!

rectangular frame with bronze edge stroke; patent leather; black thick strap watch
round stainless steel frame with bronze interior; black thick strap; animal skin inspired leatherette strap
round with layers extending stainless steel frame with rhinestones; thin red leatherette strap
square-like frame ith rhinestones on both sides extending frame; think strap metallic silver leatherette
round bronze frame with rhinestones; black thick strap leatherette
round stainless steel frame with rhinestones clean white thin strap leatherette

All Tomato timepieces are quartz watches and  priced at P500 – P700 only.

by: Judy Ann Teo

Christopher Cahilig Consultancy Services
Unit 2203 Cityland Shaw Tower,
St. Francis Street cor. Shaw Blvd.,
Mandaluyong City
Cellphone: 09322453779
Landline: (02)687-2649