The World Fair Trade Organization (WFTO) Asia   has launched its consumer campaign “100% Guilt Free Shopper”  last May 14, 2011 in Shangri La Plaza Mall Grand Atrium, EDSA corner Shaw Boulevard, Mandaluyong City, Philippines in relation with the organization’s regional consumer brand & logo with the tagline, “Shopping with a Conscience”. This event is also a part

in celebration of the World Fair Trade Day which has been supported for the past few years by thousands of citizens, Fair Trade Organizations, social and environmental movements, local authorities, national governments, multilateral institutions, producers and consumers all over the world.

The campaign aims to inform everyone, especially the consumers, what Fair Trade is and the 10 principles it represents. It aims to empower the consumers that by SWITCHING to Fair Trade by either BUYING (certified Fair Trade products and/or the organization’s advocacy merchandise) or SUPPORTING (Sponsoring/Donating/Fundraising, becoming a volunteer intern, and or participating in the organization’s events), they have to power to BEAT POVERTY, BEAT CLIMATE CHANGE, BEAT DISCRIMINATION, BEAT EXPLOITATION AND BEAT IGNORANCE.

The event has made possible with Hygienix, Human Nature,, the Philippine Climate Change Commission, AIESEC Philippines, Miss Earth Foundation, Ecosack, The Printing Place,, and Business World.

If you like to know more about World Fair Trade Organization Asia (WFTO Asia) and its programs just call 632 3523612 or email at You may also visit their website: and!/WFTOASIA.