LAMUDI Housing Fair 2017

Global property marketplace Lamudi Philippines opens second edition of bigger Lamudi Housing Fair

Touted as the largest housing fair in the Philippines, the next installment of the Lamudi Housing Fair gathers the biggest names in the real estate industry and a comprehensive real estate program for the 6,000 or more expected attendees.

Took center stage this weekend, the three-day event opened,from October 13 and ran up to Sunday, October 15, at the Megatrade Hall 1, SM Megamall in Mandaluyong City.

The Lamudi-organized event was inaugurated by key officials from the government’s key shelter agencies. Officially opened at 2:00 PM on October 13, the ribbon-cutting ceremony was graced by Asec. Leira Buan, Deputy Secretary General of the Housing and Urban Development Council (HUDCC); Engr. Elmer Tugade, Department Manager III at Home Development Mutual Fund (Pag-IBIG Fund); On behalf of Atty. Christopher Lloyd Lao, CEO of the Housing Land Use and Regulatory Board (HLURB)  was Atty. Norman J.P Doral, Mr Marcelino Mendoza, President of OSHDP and Atty. Robert Leyretana, Deputy Administrator of the Land Registration Authority (LRA).

In an effort to inform the public on everything real estate, Lamudi has put together a comprehensive lineup of seminars and talks from some of the most distinguished personalities in the industry. Atty. Leyretana updated the public the LRA’s initiatives, particularly on its Anywhere to Anywhere (A2A) and eTitling programs, during the first day of the event. Meanwhile, Marcelino Mendoza, president of the Organization of Socialized Housing Developers of the Philippines (OSHDP), will deliver a message on the state of socialized housing in the Philippines.

The second day, October 14, featured talks from real estate investment gurus Noli Alleje, Carl Dy, and Ryan dela Cruz. The third day, meanwhile, will boast guests including Joey Bondoc, Research Manager at Colliers International Philippines; Henry Bernardo of the Pag-IBIG Fund; and Eden Dayrit, CEO of Manila Open House.

Crowd favorite ever since the first edition of Lamudi’s housing fair, property auction again was one of this year’s event highlights. The foreclosed properties auctioned off will come from top finance and investment institutions such as Union Bank and My Saving Grace Realty and Development Corporation.

Lancaster Cavite, Double Dragon Properties, Avida Land, Built Spaces, Cathay Land, Filinvest City, Moldex Realty, RCBC Savings Bank, Robinsons Land, Saekyung, My Saving Grace Development and Realty, Social Security Systems, Steeltech Colored Roofing, Swoop, Noble Hills and Union Bank are just some of the premium sponsors this year.

Bigger and Brighter Lamudi Housing Fair

Now on its second instalment, the 2017 Lamudi Housing Fair is attracted more than 6,000 homebuyers, property investors, brokers and other real estate professionals. Reception from exhibitors during Lamudi’s past events was very positive as well, with many of them reporting that they were able to gather hundreds of hot leads, recruit professional and licensed brokers, and closed deals on the spot.

“We are confident that we can make this year’s edition a much grander event as we apply all the learnings from past events. Our unique touch in making property investing a fun experience both offline and online elevates our craft,” said Bhavna Suresh Chathambeth, Managing Director of the Lamudi Group (Lamudi Philippines and MyProperty.ph).

Online Property Hunting In The Philippines Continues To Grow

Global property marketplace Lamudi revealed that Pinoy’s online behavior grows more aggressive each year.

As Internet and mobile usage in the Philippines continue to grow, their impact and influence to Filipino consumers have likewise expanded not only in our social media habits but also in other life applications, including house hunting. People continue to embrace technology, specifically e-commerce, that everyday solutions are a mere tap away.

Transportation services, accommodation, and even grocery shopping can now be done via mobile applications. Instinctively, going online is also the initial reaction of most shoppers today. If something piques one’s interest, people search online first before buying a product or availing a service.

In preparation for the upcoming Lamudi Housing Fair on October 13–15, global property website Lamudi studied its data to find out the online behavior and demographic of its users. Lamudi has been in the Philippine market for four years, and from its inception the number of Filipino homebuyers who go online even for their investment initiatives is evidently growing.

Online Behavior of Lamudi Users

Real estate is considered the biggest purchase a person could ever make in their lifetime. As such, it is hardly surprising that people start their research online, even when the actual buying will take place months after.

A study by Lamudi in 2015 revealed that close 80 percent of potential house-hunters use real estate portals, search engine, or social media to look for property. And being the most visited real estate portal in the Philippines, Lamudi’s onsite data can show how these online property hunters behave.

In 2014, Lamudi recorded 2.4 million visits to their website, which more than tripled in 2015 to 8.08 million visits. The year 2017 is yet to enter the fourth quarter and Lamudi already have recorded close to 11 million visits to its website, indicating that this year could easily surpass 2016’s 12.37 million visits.

In terms of age, a large chunk of Lamudi users are in fact millennials (or people between the age 25 and 34 years). People from this age bracket comprised 39.15 percent of all Lamudi users in the first 9 months of 2017, followed by the 35–44 age group (20.16 percent) and the 18–24 age group (16.84 percent).

Meantime, close to a quarter (24.2 percent) of Lamudi searches in the first 9 months of 2016 come from overseas, specifically from the USA (6.78 percent), the UAE (1.79 percent), Singapore (1.58 percent), Canada (1.48 percent), and Saudi Arabia (1.33 percent). In addition, as revealed even in the first years of Lamudi’s operation, women dominate online property-hunting in the Philippines. In the first 9 months of 2017, 59.6 percent of Lamudi users are female compared to 40.4 males.

Lamudi Housing Fair 2017

However, for the traditional homebuyer, Lamudi has something for you. As property purchase is a such a tedious process that face-to-face interaction with a seller is a must, the global property website is organizing the 2017 edition of its very popular Lamudi Housing Fair. Slated to be held on October 13–15 at the Megatrade Hall 1 of SM Megamall, this year’s edition is putting together property auctions, homebuying seminars, and talks from government officials. This unique event of everything real estate will not only make property hunting safe and easy, exclusive discounts to homebuyers will also be made available by Lamudi’s partner developers during the event.

To know more about the 2017 Lamudi Housing Fair, visit www.lamudi.com.ph/housing_fair.