As technology continues to evolve, the tools necessary for success in the real estate industry have developed. Today’s real estate agents, developers, buyers and sellers must take advantages of the innovative apps, devices and technology available to support the house rental and selling process.

Global real estate marketplace Lamudi has explored the five tools essential to success in the current property market.

1. Portable scanner

Real estate agents can finally say goodbye to stacks of paper, by turning their smartphone or tablet into a scanner. With the amount of paperwork real estate agents have to deal with, a handy app like Scanner Pro or DocuSign, enables you to scan, save and share important documents at the touch of a button. And what’s more, by encouraging clients to download the same app, you can send signed documents back and forth with ease.

2. Video footage

Nowadays, people are just too busy to go and see every house that they like the look of. By leveraging today’s wireless technology, real estate agents can take the properties straight to people’s desktops, mobiles and tablets, removing the hassle. Strong video footage can really differentiate a real estate agent from competitors. By providing both images and video footage, house-hunters get a real taste of the property, allowing them to narrow down their favorites before finding the time to arrange viewings.

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3. Social media

You may have the most beautiful properties, however if you’re not putting yourself on display to potential clients, the properties don’t matter. Social media pages are vital to finding new customers and engaging with potential clients. And it’s not enough to just create profiles on social media platforms; active engagement allows you to create brand awareness, sharing information about both your expertise and your business.

4. Financial support

Buying a house, particularly for the very first time can be a very intimidating process. For many people, a visual aid is invaluable when trying to understand the value of a house, and in particular, the cost of a mortgage. Advise your clients on loans and investments, with the help of a mortgage calculator, such as Karl’s Mortgage Calculator – a free Android app – or Mortgage Calculator, available for free on the Internet. By demonstrating the long-term value of investing in real estate, help prospective house buyers to make informed financial decisions.

5. Storage – And lots of it!

Tools such as Dropbox are vital for real estate agents. Solve the problem of sharing and storing property images, contracts and additional housing information by simply sending a link to your client’s inbox and freeing vital space on your computer. Not only is this a great way to share information, but an ideal solution to managing your files in the cloud, without using up all of the memory space on your computer, so you can have instant access wherever you are, on any device.


Online presence, aside from making you look cool, can bring real and measurable value to your real estate business.

If you’re a licensed real estate broker, one of the best and most effective marketing strategies you can use to boost your online presence. And why wouldn’t you? Data from the National Association of Realtors show that up to 90 percent of all American homebuyers start searching for a property online.

Given Filipinos’ affinity with the Internet (indeed we are the world’s social media capital), more and more Filipinos are turning to the Internet in their search for their dream home. This only shows how powerful the Internet can be when utilized properly.

Lamudi lists these five benefits of taking your real estate business online.

  1. Internet Marketing Is Cheaper

Putting up advertisements costs a lot of money. Even more so if you plan to utilize nationally distributed publications. In fact, a full-page advertisement in a major glossy costs between Php200,000 and Php300,000, and major dailies charge about Php400,000 for an in-page, full-color advertisement. Sure, these publications have national reach, but the problem with them us that can’t measure their performance.

Unlike traditional marketing, you can measure the performance of online campaigns, be it on Facebook, Google Ads, or even your own website or blog. You will know how many users were reached by your advertisements, enabling you to calculate the conversion rate and the return of your investment.

  1. The Internet Speeds up the Process

According to the NAR, the Internet has helped reduce the amount of time needed to search for home. Imagine the benefit this will bring to the broker. Because the Internet has given the buyer the opportunity to search and choose a home without the help of a broker, once they inquire it means they have already made up their mind. This means fewer appointments to make and property viewing to schedule, saving both the homebuyer and the broker precious time.

  1. Tech-Savvy Buyers Are Better Informed

The Internet is a great equalizer. Because information is literally a mouse click away, homebuyers are now more knowledgeable about the real estate market. Hence, they also demand a faster and more efficient buying process. The Philippines’ Internet population is currently estimated to be 37 million; however, the growth jumped a staggering 531 percent in the last five years, according to the Global Web Index. This means that the number of Filipinos going online is only expected to grow further, which presents a huge opportunity for Internet marketers.

  1. The Internet Is Far-reaching

Listing your properties online can potentially get you better mileage (it isn’t called the World Wide Web for nothing). Hence, a real estate listings website such as Lamudi with a global reach can bring your business more bucks as it will enable you to tap into a foreign market.

  1. The Internet Is More Interactive

Unlike traditional media, websites are not burdened by space restriction. This will enable you to be as creative and comprehensive with your property listings as possible. You can upload virtually unlimited number of photos and write longer and more detailed descriptions. Some even offer videos or 360 photography tours, which make your content more engaging.