Online presence, aside from making you look cool, can bring real and measurable value to your real estate business.

If you’re a licensed real estate broker, one of the best and most effective marketing strategies you can use to boost your online presence. And why wouldn’t you? Data from the National Association of Realtors show that up to 90 percent of all American homebuyers start searching for a property online.

Given Filipinos’ affinity with the Internet (indeed we are the world’s social media capital), more and more Filipinos are turning to the Internet in their search for their dream home. This only shows how powerful the Internet can be when utilized properly.

Lamudi lists these five benefits of taking your real estate business online.

  1. Internet Marketing Is Cheaper

Putting up advertisements costs a lot of money. Even more so if you plan to utilize nationally distributed publications. In fact, a full-page advertisement in a major glossy costs between Php200,000 and Php300,000, and major dailies charge about Php400,000 for an in-page, full-color advertisement. Sure, these publications have national reach, but the problem with them us that can’t measure their performance.

Unlike traditional marketing, you can measure the performance of online campaigns, be it on Facebook, Google Ads, or even your own website or blog. You will know how many users were reached by your advertisements, enabling you to calculate the conversion rate and the return of your investment.

  1. The Internet Speeds up the Process

According to the NAR, the Internet has helped reduce the amount of time needed to search for home. Imagine the benefit this will bring to the broker. Because the Internet has given the buyer the opportunity to search and choose a home without the help of a broker, once they inquire it means they have already made up their mind. This means fewer appointments to make and property viewing to schedule, saving both the homebuyer and the broker precious time.

  1. Tech-Savvy Buyers Are Better Informed

The Internet is a great equalizer. Because information is literally a mouse click away, homebuyers are now more knowledgeable about the real estate market. Hence, they also demand a faster and more efficient buying process. The Philippines’ Internet population is currently estimated to be 37 million; however, the growth jumped a staggering 531 percent in the last five years, according to the Global Web Index. This means that the number of Filipinos going online is only expected to grow further, which presents a huge opportunity for Internet marketers.

  1. The Internet Is Far-reaching

Listing your properties online can potentially get you better mileage (it isn’t called the World Wide Web for nothing). Hence, a real estate listings website such as Lamudi with a global reach can bring your business more bucks as it will enable you to tap into a foreign market.

  1. The Internet Is More Interactive

Unlike traditional media, websites are not burdened by space restriction. This will enable you to be as creative and comprehensive with your property listings as possible. You can upload virtually unlimited number of photos and write longer and more detailed descriptions. Some even offer videos or 360 photography tours, which make your content more engaging.

AMAIA grants PBB Big Winner Daniel Matsunaga a New Home!

At the recently concluded Pinoy Big Brother All-In, Daniel Matsunaga was voted as this season’s Big Winner.

Last August 24, the most talked about reality show has come to its end, as the last set of housemates known as the Big 4, faced the public for one last time. Pinoy Big Brother All-In’s loyal audience and avid fans showed their support through text polls, saving the most deserving housemate.

After more than a 100 days of staying inside the Big Brother House, the Big 4 stood the best among the original 19 housemates comprised of celebrity, teenagers, and regular individuals, a first in the Big Brother franchise history; the Big 4 are: Vickie Rushton (4th Big Placer), Jane Oineza (3rd Big Placer), Maris Racal (2nd Big Placer), and Daniel Matsunaga (PBB All-In Big Winner).

Daniel Matsunaga, a Brazilian-Japanese model, has successfully achieved every task inside the Pinoy Big Brother House, winning not just his fellow housemates’ trust but the hearts of many Filipinos.

Daniel Matsunaga with Anna Garcia Ramos (800x628)

Matsunaga was awarded 1 million pesos, business franchises, and a brand new condominium unit at Amaia Steps Novaliches, a modern and contemporary-inspired mid-rise project by Amaia, Ayala Land’s economic housing arm. With convenience and accessibility as its major advantages, and taking pride of its quality features and amenities such as a swimming pool, basketball court, clubhouse, playground, landscaped gardens, and support retail, perfectly tailored for a Big Winner like Daniel Matsunaga.

Backed by Makati Development Corporation BuildPlus (MDC) and maintained by Ayala Property Management Corporation (APMC), Amaia Land is every hardworking Filipino’s dependable partner in building a bright and strong future.

Just like Daniel, who believed in his dreams and determined to make it all come true, AMAIA upholds its commitment in providing affordable homes to every Filipino and makes dreaming of a brand new home a reality; because with AMAIA, every Filipino can claim, “Kaya Ko Na!”

For inquiries, visit or like www.facebook/AmaiaLand