Today, July 20, 2011, the National Basketball Association (NBA) announced the returnof NBA FIT in the Philippines from July 25-Aug. 7, 2011 in the entire Metro Manila.  The 2011 Philippines program will see an expanded schedule following the success of last year’s inaugural event. The expanded program will lead by Filipino-American Miami Heat Head Coach Erik Spoelstra.

NBA FIT is the league’s global comprehensive health and wellness program that encourages physical activity and healthy living for children and families through programs and events.

NBA FIT Philippines 2011 is fully endorsed by the Philippines Department of Health (DOH) and will feature Filipino-American Miami Heat head coach Erik Spoelstra, who led his team to the NBA Finals this season. Spoelstra, an NBA FIT team member and NBA Ambassador of the Philippines, will be assisted by some of his Heat coaching staff, as well as local health and wellness experts and celebrities.

NBA FIT programming will include the following elements during the two week event:

NBA FIT Clinics – Held at grade schools, high schools, universities, and shopping malls, these interactive health seminars will focus on three keys to a healthier lifestyle — regular physical activity, better daily nutrition, and smart personal health choices. Fans can take part in various health tests, enjoy healthy cooking demonstrations from celebrity chefs and take part in the NBA FIT Challenge, a timed fitness obstacle course with chances to win great NBA prizes.  Participants with the best times from the tour will be eligible to participate in the grand finale of the NBA FIT Clinics at the SM Mall of Asia Music Hall on August 6th, 2011. The NBA has set a goal for 10,000 fans to make their own commitment to healthy living by signing an NBA FIT Pledge.

NBA FIT Development Camp – Spoelstra and Heat assistant coaches David Fizdale and Chad Kammerer, will lead a basketball camp for the Energen Philippine Under-16 National Team, which is currently preparing for the FIBA-Asia Under-16 Championships in October. The camp will be hosted by the Araneta Center at the world-famous Araneta Coliseum on August 5, 2011.  Gatorade will conduct advanced hydration “sweat tests” that can help educate and prepare the participants for future competitions.  Spoelstra will also lead a coaching clinic for coaches from the Basketball Federation of the Philippines and from National Capital Region high schools and colleges, who will also be invited to observe the camp.

Celebrity NBA FIT Challenge – Following the NBA FIT Development Camp, 16 celebrities from the entertainment and sports world will be divided into four teams to see who can complete the NBA FIT Challenge in the quickest possible time. The winning team will win autographed prizes for their favorite charity.

NBA FIT Fun Run presented by Air21 – The second annual NBA FIT fun run, co-organized by the NBA and RunRio, the premier race organizer in the Philippines, will be held on August 7, 2011 at the Fort Bonifacio Global City.  Approximately 6,000 runners are expected to participate in the run.  Distances include 3K, 5K, 10K and the newly added 21K.  For registration details, log on to

Spoelstra and the NBA FIT team will also partner with the Philippine Department of Health and Health Secretary Enrique Ona to promote healthy living among local Filipino youth and to educate them on the dangers of smoking, drugs and excessive alcohol consumption.

“I had a really fulfilling trip last year working with Filipino families and youth and I am thrilled to come back to the Philippines under the NBA FIT program,” said Erik Spoelstra, Head Coach of the Miami Heat. “Healthy living and physical activity are so important and NBA FIT is a chance for me to give back to the local community where basketball is such a passion amongst the people.”

“We had such a great response to our first NBA FIT program last year, and we are excited to bring this back to the Philippines in a much bigger way this year, said Ed Winkle, Senior Director, Business Development & Marketing Partnerships, NBA Asia. “We thank our passionate Filipino NBA fans for making this possible and our partners for their continuous support in promoting health and fitness to the Filipino community.”

Official partners of the NBA FIT Philippines 2011 include Gatorade, Energen, Air21, Head & Shoulders, Alaska, Sanofi-Aventis and Philippine Airlines. Media partners supporting the camp are Basketball TV, Studio 23 and NBA Premium TV. Partners in sport include Run Rio and Samahang Basketbol ng Pilipinas (SBP). Venue partners are SM Malls and Araneta Center. Community partners endorsing the program include the Department of Health, and the Food and Nutrition Research Institute.

For more information about NBA FIT Philippines 2011, please log on to or follow us on twitter at

About the NBA

The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada.  During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages.  Official NBA rosters currently feature 83 players from 40 countries and territories.  NBA merchandise is sold in more than 125,000 stores in 100 countries on six continents. averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America.  The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively.

Press Released by:

NBA Asia

Sheila Rasu         Tel.: 852-2843 9628                Email:

Larc & Asset

Tessa  Jazmines         Tel.: 63-2-410 9001                 Email:



NBA 3on3 PHILIPPINES 2011 Launch and NBA Finals 2011 Game 2 Screening

On June 3, 2011 at the National Sports Grill located in Greenbelt 3, Ayala Center,   Makati City , the committees of National Basketball Association (NBA) and SPRITE  has launched the  first-ever NBA 3-on-3 Philippines 2011 to be held at the SM Mall of Asia Music Hall, Pasay City from July 1 – 3, 2011. The event combines exciting on-court competition with authentic NBA entertainment and experiences for fans.

The said event will provide youth with an opportunity to improve and refine their skills and compete of each other among their groups. The competition is to boys and girls ages 11-19, with an open division for men.

Registrations begins dated June 3, 2011 on a first come first serve basis and runs until June 28, 2011.

To enhance fun experience, NBA Legend Horace Grant, a four-time NBA Champion (1990-91, 1991-92, 1992-93 with Chicago; 2001-01 with L. A. Lakers) and a NBA All-Star in 1994, will make appearances and interact with fans through clinics and community events. Current All-Stars and legends from the Philippine Basketball Association (PBA) will also attend the event and take part of the activities.

Miss Criselle Pascual, Sprite Brand Manager, The Coca-Cola Export Corporation stated that they were very excited to partner with the NBA and to take part of the inaugural NBA 3-on-3 event. “According to her, it is important to encourage the youth to engage in sports like basketball to keep them active and hone their passion for the game at an early age. Sprite is the perfect partner of the NBA because its refreshingly clear attitude embodies the youth spirit of fun and love for the game.”

“We greatly appreciate the support of our long time partner Sprite and they are an ideal presenting partner for our first ever NBA 3-on-3 tournament in the region,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. He also said that the Philippines is the perfect place to launch this event given the country’s rich culture and passion for basketball. Moreover, he is also thankful to the support of all the partners, expecting this to become an annual competition that gives everyone an opportunity to experience the sport and get further involved in the game of basketball.

Other NBA-style events over the three days include a Sprite Slam Dunk contest and Energen Skills Challenge where participants can compete and showcase their abilities in front of a home crowd. There will also be an authentic NBA half-time show featuring performances by the Knicks City Dancers, NBA merchandise giveaways and live music to keep fans entertained. There is no charge or free of charge for the entry to watch the tournament and soak in the festivities.

For those who are  interested and to know more the details of the event just visit