NBA 3on3 PHILIPPINES 2011 Launch and NBA Finals 2011 Game 2 Screening

On June 3, 2011 at the National Sports Grill located in Greenbelt 3, Ayala Center,   Makati City , the committees of National Basketball Association (NBA) and SPRITE  has launched the  first-ever NBA 3-on-3 Philippines 2011 to be held at the SM Mall of Asia Music Hall, Pasay City from July 1 – 3, 2011. The event combines exciting on-court competition with authentic NBA entertainment and experiences for fans.

The said event will provide youth with an opportunity to improve and refine their skills and compete of each other among their groups. The competition is to boys and girls ages 11-19, with an open division for men.

Registrations begins dated June 3, 2011 on a first come first serve basis and runs until June 28, 2011.

To enhance fun experience, NBA Legend Horace Grant, a four-time NBA Champion (1990-91, 1991-92, 1992-93 with Chicago; 2001-01 with L. A. Lakers) and a NBA All-Star in 1994, will make appearances and interact with fans through clinics and community events. Current All-Stars and legends from the Philippine Basketball Association (PBA) will also attend the event and take part of the activities.

Miss Criselle Pascual, Sprite Brand Manager, The Coca-Cola Export Corporation stated that they were very excited to partner with the NBA and to take part of the inaugural NBA 3-on-3 event. “According to her, it is important to encourage the youth to engage in sports like basketball to keep them active and hone their passion for the game at an early age. Sprite is the perfect partner of the NBA because its refreshingly clear attitude embodies the youth spirit of fun and love for the game.”

“We greatly appreciate the support of our long time partner Sprite and they are an ideal presenting partner for our first ever NBA 3-on-3 tournament in the region,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. He also said that the Philippines is the perfect place to launch this event given the country’s rich culture and passion for basketball. Moreover, he is also thankful to the support of all the partners, expecting this to become an annual competition that gives everyone an opportunity to experience the sport and get further involved in the game of basketball.

Other NBA-style events over the three days include a Sprite Slam Dunk contest and Energen Skills Challenge where participants can compete and showcase their abilities in front of a home crowd. There will also be an authentic NBA half-time show featuring performances by the Knicks City Dancers, NBA merchandise giveaways and live music to keep fans entertained. There is no charge or free of charge for the entry to watch the tournament and soak in the festivities.

For those who are  interested and to know more the details of the event just visit