10 Social Media Marketing Mistakes to Avoid

The world over is going digital. Everyone wants to capture the online space and have an identity for themselves or their brand. The Internet in itself is an ocean that can engulf your brand in itself. To not let that happen, you need to have a strategy in place. Especially for the social media marketing. Once you do have the strategy in place, there are also some pointers to keep in mind that you must avoid. These are somethings that will act like the spoilers for your branding activity. Read to know what these are!

social media mistakes

1. Not posting regularly

By posting regularly, you make sure that you stay on the minds of your audience. Contents that meet their interests and needs will help you grow a stronger fan base. These are the ones that are going to form your repeat customers and sources for testimonials.

2. No creativity: 

You need to bring out innovation to face the fierce competition. No-one would like to hang around a drab and boring feed. You need to engage and entertain people while communicating about your product.

3. Making them wait:

When you do not respond to the inquiries or comments of your customers, their loyalty towards your company decrease many folds. Do not put them on hold. Be active when it comes to the social follower inquires.

4. Tab your Competitors:

Almost everyone has started marketing in the social media platform and is educating themselves about what the other person is bringing into the scene. Look appealing and take note of what is new and add your creativity to it.

5. Too serious about negative feedback:

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In the social media platform, people are more openly critical because they can post anonymously and their posts are not subjected to penalties. Your job is to focus on the feedback that would help you to grow constructively rather than harping on the negative side of it only. Also have an official process for responding to complaints and be ready to gratify whenever the need be.

6. Overtly involved: 

Imagine your favorite commercial is aired every ten minutes on the television! It is very likely that you would lose interest in the product. Too much of involvement can harm the business. Try to be as original as possible without annoying your potential customers. Also, a little bit of curiosity helps too! Keep the excitement going.

7. Isolating departments:

Make sure that all your departments get to perform equally. This helps competitors know that you mean business. This is surely going to help you towards success in the long run.

8. Not being able to gauge your platform:

An important step is to figure out exactly what type of social network is best suited for your business. Use platforms on which your audience was and is most active such that you waste minimum time.

9. Ignoring valuable data: You need to keep a track of all the details like followers, likes, clicks, purchases, or article reads, and so on. Research all the ways to track this data for staying in the competition and implementing your strategies.

10. Buying fan base:

This is a hazardous step since nothing substantial can come out of it. Just follow the above given tips rather than going for unethical methods, and see how your fans, views, likes and ultimately the fan base increases by leaps and bounds.

Written By:

Shorna Stiksal helps his father in digitally blogging about homes in Reston for sale and finding prospective buyers for the same.. He also has interest in graphics and data visualization. His knack to design infographics has helped him in a lot of his projects.

Remember Friendster? Here is an update

Friendster can justifiably claim its numero uno position as far as starting a hitherto unknown enterprise, the social media network. Pretenders as well serious contenders entered the fray soon after and grew by leaps and bounds leaving Friendster far behind.

 frienster

Not that it collapsed altogether. It goes around as a social gaming platform and still has a significant presence in South-east Asia. This is perhaps only to be expected. It, after all, originated in Kuala Lumpur , Malaysia. However an analysis as to why it took a beating at the hands of rivals like the gargantuan Facebook is in order.

The History

Founded in 2002, it predates Myspace by one year and FaceBook by two years. In 2011, it had a base of 115 million users. But, it experienced technical problems in 2009. The site also saw a design change. It is not exactly known why but the site was forced to see a lot of desertions. Coupled with less and less new registrations, the depleting fan base caused the site to curl up and die. People simply were not impressed by Friendster and left it well alone. When you consider the fact that Google was ready to pay $30 million in a buyout plan in 2003, you cannot but only sigh.

 friendsterlogo

How has this come about?

In Zurich is the Swiss Federal Institute of technology and there work David Garcia and friends. These gents collected data that were recorded prior to the collapse and analyzed the data threadbare using digital parameters.

In their opinion, the exodus from Friendster to other social networks began when the adherents realized that they were not getting enough benefits viz-a-viz the time and efforts they were putting in. In a sort of chain reaction, if one left the network, the others connected with his account followed suit. It was not long before the network saw dwindling strength.

However, Garcia and co point out something that has helped Friendster maintain status quo with members it still had in its stable after many a horse had fled. Many friends of friends who had left had chosen to stay back in many cases. So all was not lost. Unless the cost-to-benefit ratio drops to such a level to make a large number of individuals leave, it is reasonable to believe that the existing members will remain with the website. Garcia says that the outflow started some three months prior to collapse and this was caused by the dramatic drop in the cost-to-benefit ratio.

The technical glitches and redesigning have come into focus again. One is reminded of Digg, the social news aggregator which like Friendster attempted design changes which had its effect on the cost-to-benefit ratio. The now burgeoning social media sites like FaceBook and the nascent Google+ may be covertly jittery about their prospects in the light of what happened to Friendster. Friendster’s death might have helped them learn a lesson or two about their survival. So Friendster has not only evacuated the crowded social media space but has also taught them a lesson for free.

Written By:

Naomi Stillinger has managed to write a great review on Panasonic Lumix digital cameras that went viral on the web for the way things were described and paying attention to the details. She also has over 8 years of experience in managing online reputation for brands.