The world over is going digital. Everyone wants to capture the online space and have an identity for themselves or their brand. The Internet in itself is an ocean that can engulf your brand in itself. To not let that happen, you need to have a strategy in place. Especially for the social media marketing. Once you do have the strategy in place, there are also some pointers to keep in mind that you must avoid. These are somethings that will act like the spoilers for your branding activity. Read to know what these are!
1. Not posting regularly
By posting regularly, you make sure that you stay on the minds of your audience. Contents that meet their interests and needs will help you grow a stronger fan base. These are the ones that are going to form your repeat customers and sources for testimonials.
2. No creativity:
You need to bring out innovation to face the fierce competition. No-one would like to hang around a drab and boring feed. You need to engage and entertain people while communicating about your product.
3. Making them wait:
When you do not respond to the inquiries or comments of your customers, their loyalty towards your company decrease many folds. Do not put them on hold. Be active when it comes to the social follower inquires.
4. Tab your Competitors:
Almost everyone has started marketing in the social media platform and is educating themselves about what the other person is bringing into the scene. Look appealing and take note of what is new and add your creativity to it.
5. Too serious about negative feedback:
In the social media platform, people are more openly critical because they can post anonymously and their posts are not subjected to penalties. Your job is to focus on the feedback that would help you to grow constructively rather than harping on the negative side of it only. Also have an official process for responding to complaints and be ready to gratify whenever the need be.
6. Overtly involved:
Imagine your favorite commercial is aired every ten minutes on the television! It is very likely that you would lose interest in the product. Too much of involvement can harm the business. Try to be as original as possible without annoying your potential customers. Also, a little bit of curiosity helps too! Keep the excitement going.
7. Isolating departments:
Make sure that all your departments get to perform equally. This helps competitors know that you mean business. This is surely going to help you towards success in the long run.
8. Not being able to gauge your platform:
An important step is to figure out exactly what type of social network is best suited for your business. Use platforms on which your audience was and is most active such that you waste minimum time.
9. Ignoring valuable data: You need to keep a track of all the details like followers, likes, clicks, purchases, or article reads, and so on. Research all the ways to track this data for staying in the competition and implementing your strategies.
10. Buying fan base:
This is a hazardous step since nothing substantial can come out of it. Just follow the above given tips rather than going for unethical methods, and see how your fans, views, likes and ultimately the fan base increases by leaps and bounds.
Shorna Stiksal helps his father in digitally blogging about homes in Reston for sale and finding prospective buyers for the same.. He also has interest in graphics and data visualization. His knack to design infographics has helped him in a lot of his projects.