With the Christmas season fast approaching, many overseas Filipino workers are readying their hard-earned cash to purchase their first home

They say that Christmas is the season of giving. But for many overseas Filipino workers (OFW) returning home for the holidays, it is also the season for some serious home shopping.

In fact, according to Enrique Soriano III, Program Director for Real Estate at the Ateneo de Manila University–School of Business, many OFWs spend all year saving enough down-payment cash for their first home, and they usually remit this cash by December when their purchase decisions are finally made.

An observation Claro dG. Cordero, Head of Research, Consulting, and Valuation at JLL Philippines, shares: “More property transactions occur at the end of the year when many of these OFWs have performed oculars of the properties they’re looking into buying.”

With the Christmas season fast approaching, a great number of OFWs are already researching on their home purchase, and come December, many of them would be ready to buy. However, since a home is perhaps the most important purchase any person can make, it only make sense that due diligence should be made.

Lamudi Philippines has compiled the following questions to ask to make the decision easier for every OFW.

  1. What do I Intend to do with the Property?

Will the property be used a primary residence for the OFW family or an income-generating asset? The OFW must first determine this in order to inform his or her decision on what type of property to buy, where to buy, and even when to buy.

When looked from the financial perspective, a home purchase makes a lot sense if the property will be used as the primary residence of the OFW family. Hence, the property should meet the requirements of the OFW’s family (size, location, type, etc.). Buying a home will give the OFW and his family a sense of financial security and watch their investment grow in the long term through capital appreciation.

However, buying property strictly as an income-generating asset presents a different challenge, which will be tackled in the next item.

  1. Who Will Manage the Property?

If the OFW is buying a property to eventually have it rented out, then it is a different matter. A crucial question to ask should be, “who will manage the property while the OFW is out of the country.”

If the property is in Metro Manila and the OFW’s family lives in the province, then it will make sense to hire an agent that will double as a property manager. They will take care of finding and screening prospective tenants, scheduling viewings, collecting rent, and overseeing the property’s upkeep, among many others. According to Angela Manese, Residential Division Manager at estate agent KMC MAG Group, it is very crucial who looks after the property while the OFW is away. After all, that person will be key to making the investment property a profitable one.

  1. Which Developer to Choose?

They say that due diligence can go a long way, especially if the OFW is buying a preselling property. Hence the importance of choosing the property developer cannot be overemphasized.

An OFW buyer can count on an established, publicly listed developer to deliver on its promise because it has a reputation to protect. In addition, established developers are generally well funded, so they are highly unlikely to default.

  1. Should I Inspect the Property?

Whether it is a condominium in Makati or a house in Cavite, make sure that you have physically inspected the property before buying it.

Although this may mean making a trip or two back home, but the cost would be worth it. A homebuyer who does not inspect the property runs the risk of discovering major defects at a point when the deed of sale has already been signed—and the property can no longer be returned.

However, some OFWs will have to make do with asking someone they trust (a close relative, for instance) to do the inspection for them. If possible, make a to-do list for the appointed inspector, and even ask the person to send pictures or even videos of the property.

  1. Should I Ready Extra Cash for the Closing Costs?

When buying a piece of Real Estate, the seller takes care of the capital gains tax and the broker’s commission, while the home-buyer takes care of the documentary stamps tax (1.5 percent of the property’s selling price), transfer tax (0.5–0.75 percent of selling price), registration fee (Php8,796 for properties whose selling price is Php1.7 million or lower, plus an additional Php90 for every Php20,000 in excess of Php1.7 million), and notarial fee (1–1.5 percent of the property’s selling price).

For example, an OFW buying a Php1.7 million property needs to ready approximately Php59,800 for the closing costs.

Leading PR agency partners with major bloggers’ event

AMPR Publicity and Communications, Inc. (AMPR), one of the country’s leading public relations agencies, is a major partner of “Blogapalooza 2014,” the biggest annual gathering of the country’s top bloggers.

AMPR Publicity and Communications, Inc. is a full service public relations and marketing services company that caters to various industries and companies of diverse sizes.  AMPR is also engaged in related services such as event planning and management, news and events monitoring from media and non-media sources, conceptualization and development of creative materials and brand marketing review for clients in need of end-to-end development of communication plans.

It counts as among its longest and biggest clients to date some of the most recognized and multinational companies in the Philippines such as Acer, Uniqlo, and Manulife Philippines. Top local brands are also in AMPR’s clients list, familiar brands such as Uratex, Delfi Marketing Inc. (makers of chocolate brand Goya), including retail hub Tutuban Commercial Center and telecommunications company Globe Telecom.

Every AMPR campaign is tailor-fitted to its client’s brand personality, goals, and target market. Though it has always been a challenge to create a campaign that suits the varying needs of its client, AMPR always welcome these challenges and employs a fully integrated approach with positive results.

“It took us a long time to build ourselves to be one of the key players in the PR industry today, to be trusted by big clients and most especially trusted by the media who now are very supportive of our efforts,” says Ana Manansala, AMPR Publicity and Communications, Inc. Managing Director. “We are very blessed that we are given the chance to be part of Blogapalooza this year and establish AMPR as a PR agency to look out for.”

“Blogapalooza” is a community that counts more than 600 top bloggers as members. The event serves as the perfect opportunity for the bloggers and members of the online community to get together and interact with each other. It is also the perfect venue for big and small businesses to present their products and services not only to these influential bloggers but also to members of the print and broadcast media, mainly TV, radio, newspapers and magazines, that are expected to cover the event.

“This partnership with Blogapalooza only proves that the genuine connections we’ve made with our friends from the media and the bloggers as well are strong. We will continue to reinforce our ties with a vision that is ever evolving and minds open to more possibilities,” Ms. Manansala adds.

And as an event partner, AMPR has brought some of its clients, such as Uratex, Panasonic, Snoe, Henkel Philippines’ Syoss and Dial, Raycop Vacuum Philippines, to participate in Blogapalooza, giving away freebies and prizes to the event’s guests.

It is a great day for businesses and brands to be “seen and heard” by the online community through their booth spaces at the venue, which the organizers chose because of its bigger space to accommodate more guests. There, event sponsors and exhibitors will showcase what they have to offer to Filipinos to these prominent bloggers, which counts an estimated 4 million visitors and readers per month combined.

For more about AMPR Publicity and Communications, Inc.’s expertise and services, like them on Facebook at or contact them through (02) 706-1971 and For “Blogapalooza 2014,” visit or

Termitrol: Stop the ‘colony’ at your own homes

Gone are the days when termite problems are undetected until it’s too late. With different kinds and brands of termiticide sprouting in the market, it is almost impossible not to eradicate the “unwanted” guests under your roofs.

As a homeowner, we rely on professional pest controls to protect our home.PCOs first priority is their client’s trust so it is important that they only use and  choose the most advanced kind of termiticide in the market.

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 In a launching at Richmonde Hotel in Ortigas, JDI introduced a new product called Termitrol, that will help PCO’s eradicate termites.

Termitrol is a special kind of termiticide that has a “delayed mode of lethal action” or known as a ‘non repellent’ soil termiticide.  This means that upon contact to the poison, termites are not instantly killed, allowing them to pass-on the poison to other termites, which will lead to the elimination of the entire colony.

Termitrol’s ability to eliminate the termite colony addresses the root cause to prevent the problem from recurring and to avoid further damage.

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For PCOs, using this product will help them build a good reputation among their customers because of the efficacy of the product. In return, this will boost their business through satisfied clients and more referrals.

The three most important benefits of the product can be summarized in three words: economical, effective, and convenient. It is effective whether applied before or after construction.

Termitrol’s active ingredient, Fipronil, has been proven effective in killing termite colonies based on bioefficacy tests in Thailand, Pakistan, and Iran. Fipronil is also widely used termiticide in USA.

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“It is important to choose the right treatment for your soil—termitrol is certified environment-friendly since it’s classified as Blue Band chemical, making it non-toxic to earthworms and other soil microflora,” said Nancy Pereyras, product manager for Termitrol.

“Its effects last up to three to five years before re-treating the soil depending on certain variables during the application such as soil condition, client-specific recommendations, among others, that can affect the efficacy of the product. But applying Termitrol should not keep homeowners from maintaining a clean and habitable homes at all times,” Pereyras added.

Termitrol is recommended as a soil termiticide. For wood preservation, there is Solignum for wood. Other JDI repellent termiticides, which are currently used by PCOs, like Protek ad D-fence are still available in the market.

JDI, a member company of Jardine Matheson Group, represents a number of leading brands in wood preservation and protection, soil termiticides, sealants, water proofing solutions, cement additives, and home pest solutions.  For more information, visit JDI’s official website at .

Hydrating Skin Therapy: For the Sexy Man About Town

There is nothing sexier than a man with firm yet healthy, glowing skin.

While most males focus on toning their abs and building their muscles, their total appeal is greatly defined by their clear and smooth skin.

Sporting a healthy glow not only sustains youthful looks, it also gives today’s active males an air of confidence, as they step out into the world.

There are several products in the market that can address common skin problems. However if one intends to look good at all times then a hydrating therapy can help restore one’s natural glow.


The Carboxy Ultrahydrating Gel Therapy at Zen Institute infuses the much needed Oxygen back into the skin.

The human body needs an ample amount Oxygen for proper organ functions while keeping the skin hydrated and healthy. Unfortunately factors like age, stress and other environmental pollutants easily weakens the body’s Oxygen level.

Carboxy Ultrahydrating Gel Therapy brings the Oxygen back into the body thereby increasing blood flow while encouraging cell restoration.

When applied to the skin the ultrahydrating gel smoothens trouble spots like dark circles and drooping skin in the eye area. It improves skin texture, controls wrinkles and flabby cheeks and even prevents acne scars.

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Clients will immediately feel fresh, moisturized and hydrated after the first treatment. The skin is guaranteed to visibly improve within eight to ten weeks of treatment. Each session takes only 20 minutes, which is perfect for men-on-the-go.

Aside from the facial area, the non-invasive treatment can also remove cellulite flaccidity and localized fat deposits in other areas of the body.

The Zen Institute is located at 69 Scout Rallos St., Tomas Morato, Quezon City (02-441-1712/02-412-2528); Ground Floor, Bonifacio Technology Center, 31st St., Corner 2nd Avenue, Bonifacio Global City, Taguig (02-856-2027); and at the St. Frances Cabrini Medical Center, Maharlika Highway, Bgy. 2, Sto.Tomas, Batangas (+43-778-4811). For more information about The Zen Institute and CARBOXY ULTRAHYDRATING GEL THERAPY, visit and like them on Facebook at

Differences between Full PFRS (F-PFRS) and PFRS for SMEs (SMEs) of Business Combinations

Some of the key differences between Full PFRS (F-PFRs) and PFRS for SMEs (SMEs) of business combinations are as follows:

In F-PFRs business combinations is defined as a transaction or other event in which an acquirer obtains control of one or more businesses while in SMes, it is defined as bringing together separate entities or businesses into one reporting entity.

Contingent consideration is initially recognized as part of the consideration transferred for F-PFRs. In SMEs, contingent consideration is initially recognized in the cost of the combination only if it meets probability and ‘reliably measurable’ criteria.

Besides, in F-PFRs, direct costs are treated as expensed while in SMEs, it is capitalized. Indirect costs of both F-PFRs and SMEs are treated as expensed. Costs to issued and register stocks and costs to issue debts in both F-PFRs and SMEs are treated as Debited to APIC/Share Premium and Debited to BIC, respectively.

The accounting method used in F-PFRs is the Acquisition Method while in SMEs, the Purchased Method is used.

In F-PFRS, measuring goodwill/bargain purchase gain are measured with Full Fair Value (Full goodwill) or Proportionate share of identifiable net assets (partial goodwill). While, proportionate share of identifiable net assets (Partial Goodwill) is used in SMEs.

The Valuation of goodwill in F-PFRs is cost less impairment losses while in SMEs is cost less impairment losses and amortization (life should be presumed to be 10 years).

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