Why Attend the HELLO ASEAN?

HELLO ASSEAN is the 47th National Marketing Conference on July 28-29, 2016 at the Marriott Hotel Grand Ballroom, New Port City in partnership with the The Philippine Marketing Association and Bloomberg Cignal TV Philippines.

The conference brings CEOs/CMOs of successful companies whose brands have made significant impact among ASEAN consumers.

hello asean

Great speakers of successful companies will share their stories: lessons, strategies, challenges and ultimately their achievements, so that companies geared for overseas expansion can learn from their journeys.

Be part of the one event that brings it all together:

  • a conference that presents top-tier business, marketing and technology experts
  • an ASEAN Pavilion and trade expo that facilitates networking and business meet-ups
  • an industry exhibit that promotes B2B and consumer trading

To avail of the early bird rate, register now with the Philippine Marketing Association secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.


National Marketing Conference examines Family Business as key factor in Asian Business

The Philippine Marketing Association and Bloomberg Cignal TV Philippines present HELLO ASEAN, the 47th National Marketing Conference on July  28-29, 2016 at the Marriott Hotel  Grand Ballroom  in Newport City.

Inspiring Business 5

HELLO ASEAN trains the spotlight on the ASEAN Economic Community — its strengths as a growing consumer base and the prevailing opportunities for business.  The sessions will appeal to CEOs and CMOs; the presenters and facilitators are all top notch branding experts and business consultants who will share brand stories and scenarios that are backed by meticulous research and actual case studies.

Inspiring Business 1

A common denominator of Asian businesses, big and small, is the family. Businesses are usually established by a patriarch of humble beginnings.  His business grows alongside his family and soon his offspring are ready to take on the helm and bring in new vision and management style.  The transition could make or break the business.

Inspiring Business 2

Family business consultant Eric Soriano has guided hundreds of companies in their transition from one generation to the next.As Senior Advisor of the Wong and Bernstein Advisory Group, that services ASEAN organizations on branding, strategic leadership and organizational change, Soriano has enabled the seamless transition of countless Asian family businesses from entrepreneurial to corporate organizations.

hello asean

On Day 1 of HELLO ASEAN Soriano will examine the key characteristics of family businesses and will share his prescription for sustained growth and harmony within an organization bound by bloodlines and a common vision.

Subsequent sessions will tackle how corporations can determine if they are ready for expansions overseas and if their products have what it takes to be a winning ASIAN Brand. Speakers like Jimmy Bautista of Philippine Air Lines, Asia Brewery’s ChayCruwel, Angelica Suiza of UnderArmour and Citibank’s Bea Beh Tan will engage the audience with thought-provoking lessons from their own experiences.

Inspiring Business 3

Accompanying the conference is an ASEAN PAVILION where embassies and trade attaches from the different AEC members will provide information and assistance for those seeking business opportunities in their countries.

Inspiring Business 4

Be part of HELLO ASEAN and discover what it takes to expand your Brand’s reach in this vibrant and growing economic landscape.  To avail of the early bird rate, register now with the Philippine Marketing Association secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.


Asian Brand advocate Joseph Baladi reveals brutal truths at 47TH National Marketing Conference

The Philippine Marketing Association and Bloomberg Cignal TV Philippines present HELLO ASEAN, the 47th National Marketing Conference on July  28-29, 2016 at the Marriott Grand Ballroom in Newport City.  HELLO ASEAN provides a comprehensive view of this diverse region and how companies WITHIN the region can strategically position their products in the consciousness of the ASEAN consumer.

The ASEAN consumer market of 620 million people is bigger than that of the European Union at 500 million and North America at 350 million.   Consumer expenditure in the region is expected to grow by 105% between 2015-2030. By 2030, the ASEAN consumer market will be $3.1 trillion at 2014 prices.

Foremost among the questions to be tackled in HELLO ASEAN is “How to Develop Asian Brandsthat ASEAN consumers will patronize”.

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Joseph Baladi

Branding expert Joseph Baladi shares thought provoking insights on “Asian Brands and How They Can Change the World”. Baladi, author of the best-selling “The Brutal Truth About Asian Branding”, has provided brand-building advice to leading global companies including Procter & Gamble, Mars, and Coca-Cola. Presently based in Asia, he is considered a leading voice for and an advocate of emerging great Asian brands.

In his much-awaited session, Baladi will reveal how Asian brand owners can implement change management practices in order to create brand-centric companies.  Baladi’s clear and prescriptive roadmap for Asian CEOs and CMOs on transforming their brands from just ‘good’ to ‘great’ will certainly be useful. In his bestselling book he prophetically states that “the near future will be characterized by major change and will be championed by exceptional Asian leaders who are willing to experiment and challenge the conventional. These first of many will lead by example and demonstrate, through the success of their own companies, the kind of heights Asian brands are capable of reaching.”

In his talk Baladi will also examine five key elements that somehow impede the growth of Asian brands from “good” to “great” brands.  He observes that Asian consumers of all ages seemingly prefer Western Brands over their Asian counterparts that are of equal quality and benefits. Baladi will show how Made in Asia products can evolve from weak to strong, from despised to desired with the proper marketing mix.

Accompanying the conference is an ASEAN PAVILION where embassies and trade attaches from the different AEC members will provide information and assistance for those seeking business opportunities in their countries.

hello asean

Be part of HELLO ASEAN and discover what it takes to expand your Brand’s reach in this vibrant and growing economic landscape.  To avail of the early bird rate, register now with the Philippine Marketing Association secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.


PMA’s 47th National Marketing Conference says “Hello ASEAN”

The ASEAN market is abounding with untapped opportunities for Chief Operating Officers and Chief Marketing Officers and their teams to make a distinctive entry into this emerging economic powerhouse within the Asian Region. Realizing an urgent need to spread this knowledge, the Philippine Marketing Association (PMA) set the theme of  its 47th  National Marketing Conference (NMC) this year as, “Hello ASEAN”. The conference will feature stories and scenarios from top-tier business experts and practitioners, marketing masters and disrupters, including CEOs of Philippine, Asian, and global brands that successfully launched or grown their businesses in the ASEAN trade sphere. The event will happen on July 28-29, 2016 at the Marriott Grand Ballroom in Newport City.

hello asean

The speakers will share their success stories and learnings from exploring and filling the gaps in the market. These insights will feature the strategies and tools that helped their companies conquer multiple challenges. Aside from the invaluable content that attendees will get from the conference and an accompanying trade exhibit, “Hello ASEAN” will feature the ASEAN Pavilion that houses the embassy representations from ASEAN member nations and other guest Asian countries.

“This will give our attendees opportunities to explore, on more concrete grounds, possible partnerships.  These business meet-ups are fertile ground for networking, exchanges, developments, and partnerships,” PMA President, Ms. Pinky Yee shared.

PMA also teamed up with the No. 1 Business Channel, Bloomberg, which recently opened its Philippine office after establishing its partnership with TV5 Network Inc. and Cignal. Being the first business news channel to air on a 24/7 basis in the country, Bloomberg TV Philippines is now set to reach out to its audience by co-presenting PMA’s 47th NMC.

“Bloomberg is really privileged to take part in the Philippine Marketing Association’s National Marketing Conference,” Vice President and Head of Channel Management for Cignal TV, Ms. Sienna Olaso shared. “It is our privilege to meet the people in the marketing industry, because our network’s presence in the conference will definitely do something good for Bloomberg. By the same token, we hope that Bloomberg’s integrity and credibility can lend itself to the success of the event. We are looking forward to meet everyone in the event and we are all excited in Bloomberg.”

Some of the speakers who are set to give their invaluable insights on the ASEAN market are, Philippine Airlines (PAL) veteran Jaime J. Bautista who has a long and credit-worthy record of professional service in the travel and tourism business. He recently assumed the presidency of PAL in October 2014 after the Lucio Tan Group took over management control of Asia’s longest-running airline.

Other Notable Speakers

Asian Brand advocate Joe Baladi brings his extensive experience in business communications across multiple geographies to the conference with his talk on How Asian Brands Can ConquertheWorld.

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Asian Brand advocate Joe Baladi

This well- traveled marketing consultant is credited for shaping and repositioning major SME and MNC brands. He is a frequent speaker on the conference circuit, a regular guest on business television programs, and regularly contributes thought leadership articles to business magazines and newspapers across the region. As the CEO of BrandAsian, Joe divides his time in providing one-on-one business and branding advice and counsel to CEOs of some of the Asia’s largest companies.

Joseph “Chay” Cruel, currently the Vice President for Asia Brewery – Non-Alco Marketing, Business Development and International Business, is responsible for the popular domestic non-alco products such as Cobra Energy Drink, Absolute Distilled Drinking Water, Summit Water, Sunkist, Nestea, and Vitamilk.

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Joseph “Chay” Cruel

He spearheaded the international business and strategic partnerships for Asia Brewery.

Prof. Enrique Soriano is a Certified Professional Marketer and a PMA Agora Awardee for Excellence in Marketing Education who will examine the nature of Asian Family Businesses.

Prof. Enrique Soriano
Prof. Enrique Soriano

As the Executive Director of the W+B Advisory Group, a Strategic Consulting Group servicing ASEAN corporate organizations on strategic leadership matters, Soriano will discuss growth in Asian family businesses, organizational change, and competitive strategies.

Angelica Suiza is the Chief Product and eCommerce Officer at Triple Pte. Ltd.

Ms Angelica Suiza_Under Armour
Ms. Angelica Suiza of Under Armour

With her expertise in omni-channel inventory resources optimization, she is responsible for providing category merchandising strategies for Under Armour in Southeast Asia  as aligned with the company’s aggressive global merchandising directions.

Lucien DyTioco is the Senior Vice President for Sales and Marketing at The Philippine STAR and concurrently  heads  the sales and marketing of the country’s leading business newspaper, Business World.

Lucien Dy Tioco
Lucien DyTioco

He oversees the sales and marketing programs  of The Philippine STAR across all platforms:  from print, digital, and most recently, television. His presentation will cover the overall strategic direction of media conglomerates , through his company’s own Brand  directions, as they venture overseas.

PMA hopes to focus the spotlight on the ASEAN region, which is seen as the 3rd largest consumer market after China and North America, but still overlooked by companies within the region. MNCs have been aware of this potential for sometime as even Euromonitor acknowledges this region as one the fastest growing markets in the 21st century. Through its theme “Hello ASEAN”, the 47th NMC aims to shed light on these opportunities especially for those who are motivated by success and growth for their businesses.

For inquiries and or registration, please contact the PMA Secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.


47TH National Marketing Conference dubbed HELLO ASEAN

The Southeast Asian nations forming the ASEAN ECONOMIC COMMUNITY (AEC) are hopeful to welcome investments and partnerships from neighboring countries; equitable collaborations  that will spur greater wealth and a better life for its citizens. This growing and vibrant economic community considered to be the third largest in 2030 (after the US and China)  vowed to enable the creation of  A Highly Integrated and Cohesive Economy that is People-Oriented  and People-Centred that will produce products and professionals of World Class calibre.

Adopting this vision,  the Philippine Marketing Association chose the theme HELLO ASEAN for its 47thNational Marketing Conference to be held on July 28-29, 2016 at the Marriott Hotel Grand Ballroom in Newport City. Media giant Bloomberg Cignal TV Philippines  has signed up as its major partner.  The power packed program features top tier marketing gurus who will examine the intricacies of this diverse region and present possible scenarios for market penetration.

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Speaker Chay Cruel of Asia Brewery

Speaker Chay Cruel of Asia Brewery will open hissession with the question in every CEOs and CMOs minds:  How do you start your international Business?  Following the example of Asia Brewery, he will presenta framework thatbegins with an assessmentof acompany’s organic capabilities; taking into consideration the commitment from managementand their organizational structure or setup as key factors for outward growth.

Ms Angelica Suiza_Under Armour
Ms Angelica Suiza of Under Armour

Under Armour’s Angelica Suiza will describe their expansion strategy; making this US brand one of today’smost favored sports apparel line in Asia.

Citibank’s Bea Beh Tan will talk about how this multinational bank is leading the pack in breaking barriers in the ASEAN Financial landscape.  This is a healthy indication that the ASEAN ECONOMIC COMMUNITY is keen on enabling a free flow of goods and services among its member countries.

The global communications company,   Havas Group, willpresenta profile of the Millennial as decision makers of the future. Havas executives from the region will share media and communications strategies that   integrate technology,  media , creativity and strategy in marketing to today’s  discerning and opinionated consumers who are mostly under 30 years of age.

hello asean

True to its theme and name, the 47th NMC will showcase various embassies and their trade attaches in the ASEAN pavilion. Participants who are searching for business opportunities in the AEC can get valuable information on how to invest or market their brands in the different countries.

Registration is now open for HELLO ASEAN.  To avail of the early bird rate,  register now with the Philippine Marketing Association secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.


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