Filipinos have a special affinity with the United Kingdom and all things British. Fish and chips, the late Princess Diana, world-renowned British royalties and entertainers like Elton John, Boy George, Sting, Adele and One Direction are some of the ”icons” from UK that many Filipinos love.
Perhaps it is time to add McVitie’s Digestive, UK’s pride in biscuits, to that list. Some Filipinos were first introduced to this treat whenever their relatives would come home for a vacation and bring packs of McVitie’s Digestive with them. But this time, its pure biscuit goodness will be shared to more Filipinos now that it is available in the Philippine market.
Now what made McVitie’s Digestive a well-loved biscuit brand? Perhaps it is the “just right” sweet taste, which is good for coffee and tea, the English’s favorite beverage. Or probably because it is plain and simply delicious.
Credit, then, would most likely go to the passion for baking that father and son McVitie—William and Robert—demonstrated for the past 120 years as they turned a simple baking endeavor to become a major business empire.
It was in 1830 when Robert McVitie and his father William opened that provision shop whose basement was devoted entirely to baking. Pretty soon, Robert’s reputation as a baker grew and the name McVitie’s became synonymous with delicious baked goods. Because of this, Robert was soon able to open more shops.
By the 1880s, the business was already inherited by Robert McVitie Jr., Robert Sr.’s son, who partnered with Charles Price and together, had grown the baking business and made it a
household name. An employee named Alexander Grant then developed the “Digestive” line back in 1892 where he came up with a secret recipe that is still used to this day.
Then known as McVitie & Price, the company gained further recognition when it received the royal seal of approval when they were asked to bake the wedding cake of Princess Mary of Teck and the Duke of York in 1893, who later inherited the throne and became Queen Mary and King George V. Thus, it became a tradition that McVitie & Price would create cakes for royal weddings and christenings.
In 1925, McVitie & Price made the first blending of chocolate and biscuit which is now called McVitie’s Chocolate Digestives. After the union of McVitie & Price and Macfarlane Lang to form United Biscuits, the company’s London Harlesden facility became the first biscuit factory to be fully automated in 1956.
Given its tasty attributes, McVitie’s Digestive is now more loved not just in the UK but also globally, where it is sold in more than 100 countries, which includes the Philippines. Now that it is available here, many Pinoy biscuit lovers will soon discover its uniquely delicious taste that is unrivaled in the market today.
If you want to know more about this UK and global biscuit favorite, or simply try out its distinctive taste, head off to any leading supermarket nationwide and grab a box of McVitie’s Digestive biscuits.
For details, please visit the McVitie’s Facebook page at www.facebook.com/McVitiesDigestives or visit their Website, www.mcvities.com.
Reference: Nadine Tan
0917.5837125
AMPR Publicity and Communications Inc.