According to the latest market research data[1], Acerโs EMEA 2-in-1 market share has continued to grow and has now taken the leading position in that market[2] in August 2016[3] at 15%. Acer has also risen to the second spot[4] in PANAM with 7% market share in the same period.
Contributing to this success is the Switch Alpha premium 2-in-1 notebook, which leads its price segment[5] with a whopping 61% in PANAM, and 34% market share over 8 countries[6] in EMEA.
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[1] Data source: GfK
[2] Category: Mobile Computing Tablets
[3] W31 to W34 data combined
[4] NPD + GfK (United States, Canada, Mexico, Brazil, Chile and Columbia)
[5] USD$600-699
[6] Data from France, Germany, UK, Italy, the Netherlands, Poland, Russia and Spain
REFERENCE:
Irish Santos-Lorenzo
