Popular South Korean pop icon and leader of boyband Big Bang, Kwon Ji Yong (GD), bid farewell and paid tribute to his fans in Southeast Asia with a parting gift as he reported for military duty yesterday, February 27.
The singer-songwriter and rapper has designed a gift package which will be exclusively available in a one-of-its-kind GD Official Store on Southeast Asia’s leading ecommerce company, Lazada.
Dubbed “The Floral Pathway”, the package comprises of a premium coffee drip, a GD hand-printed mug, and a bracelet. These items come wrapped in a fancy floral-motif box that is also specially designed by GD. The floral motif is GD’s tribute to his fans, whom he refers to as his flowers, wishing that they will walk down the road to happiness. More than 7,000 gift boxes are up for grabs beginning today (February 28) in the Philippines, Malaysia and Singapore; March 1 in Indonesia; and March 13 in Thailand.
To fan the excitement across the region, Lazada got fans to join their various social media contests and live streaming videos as they bid their beloved idol farewell.
Making shopping fun and entertaining!
The latest collaboration with GD is part of Lazada’s efforts to mix entertainment with shopping and to create a fun and enriching experience for the younger generation of shoppers across Southeast Asia.
“K-pop has led to an increased interest in Korea among Southeast Asian customers. To satisfy customer needs, Lazada will expand strategic partnerships with Korean entertainment companies to offer high-value K-artist merchandise.” says Will Ross, Chief Executive Officer of Lazada Crossborder.
About Lazada Group
Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 135,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.
With over 210 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by more than 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).