Did you find home with music and a bottle of Coke?
There are many things that make us feel at home – laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.
When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.
These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.
With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.
Music has always been weaved in the history of Coca-Cola. In the Philippines, each generation remembers a certain song they can relate to the brand, like “Tomorrow’s People” sung by Lilet along with hundreds of teens all over the world, and “Sana” performed by Nikki Gil as she hands over bottles of Coke with a smile while singing an inspiring message.
Now, music and Coca-Cola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.
In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH shed the spotlight back on OPM and provided a platform for artists, both veteran and new, to showcase their talents and collaborate.
This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.
For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.
While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.
Among the Season 2 artists are funk-rock band IV of Spades, spoken word artist Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist Quest, Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela Torre, Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty Tiu, alternative/indie band December Avenue, 22-year-old actor/singer Khalil Ramos, all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan, nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!
Each episode of the season will focus on the artists’ own stories of homecoming – whether to their homeland, to a memory, or a person – a place or moment where they truly feel they belong.
From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking collaborations between artists, as well as unique renditions of their songs, each a reflection of what coming home means to them.
“We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.
Coca-Cola revealed its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, 2018 at the World Trade Center in Pasay City. During the event, memorable Coke Ambassadors Lilet, Nikki Gil, and Abra performed a mash up of iconic Coca-Cola songs, Tomorrow’s People and Sana.
Catch all seven episodes of Coke Studio Homecoming, as well as its Christmas special, every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups, covers, and surprises in store so stay tuned and let the sounds of OPM call you home!
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
+63.893.7472 | +639. 17.158.7918
john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH