In light of the ongoing COVID-19 pandemic, the issue of HIV and the dangers it brings, seems to have taken a backseat amidst everything that the whole world is experiencing right now. Yet, what people donโt seem to realize is that HIV is equally threatening as COVID-19. In the same way that we are told to wear masks and face shields, being properly educated, prepared, and protected against HIV is likewise critical in todayโs times.
With this in mind, Durex launches its latest digital campaign dubbed as โProtection & Preparedness Educationโ or PPE in short. This timely initiative aims to heighten HIV awareness, stressing the constant relevance of safe sex and โAlways Coming Preparedโโand that we must never let our guards down. Whether for singles or stay-at-home couples, using protectionโwhich can provide necessary safeguards without limiting pleasureโis crucial, as health and wellness concerns continue to take front and center, during the ongoing pandemic.
Towards this end, Durex has lined-up a series of online events, headlined by the crew of Boys Night Out (BNO)โTonyToni, Slick Rick, and Sam YGโthe campaignโs main ambassadors.
โWith all that is happening during these trying times, we must not lose sight of the fact that HIV remains to be a serious concern, one that is as life-threatening as COVID-19,โย says Durex Philippines. โThe Always Come Prepared campaign of Durex therefore continues, made just as relevant and timelyโin keeping with the situation by going online. We will keep on with our goal of educating the public about HIV Prevention, and that being prepared is always a must.โ
Among the exciting and relevant activities to watch out for include an online staging of the University Townhall series featuring speakers from the medical field, psychology, HIV, and LGBTQIA+ awareness and advocacy; the launch of HIV Awareness E-Learning Videos thatโs well suited for the shift towards online learning; and Vlog collabs with influencers and celebrities focused on fun, health and wellness activities.
Stay tuned for more details by subscribing toย Durex Philippinesโ YouTube Channel.
REFERENCE:
John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
+638937472 | +639173068591
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH