Durex to launch an all-new campaign focused on HIV Protection & Preparedness Education (PPE): This all-digital campaign stresses the ongoing dangers of HIV during this pandemic

2 min read

In light of the ongoing COVID-19 pandemic, the issue of HIV and the dangers it brings, seems to have taken a backseat amidst everything that the whole world is experiencing right now. Yet, what people donโ€™t seem to realize is that HIV is equally threatening as COVID-19. In the same way that we are told to wear masks and face shields, being properly educated, prepared, and protected against HIV is likewise critical in todayโ€™s times.

With this in mind, Durex launches its latest digital campaign dubbed as โ€œProtection & Preparedness Educationโ€ or PPE in short. This timely initiative aims to heighten HIV awareness, stressing the constant relevance of safe sex and โ€œAlways Coming Preparedโ€โ€”and that we must never let our guards down. Whether for singles or stay-at-home couples, using protectionโ€”which can provide necessary safeguards without limiting pleasureโ€”is crucial, as health and wellness concerns continue to take front and center, during the ongoing pandemic.

Towards this end, Durex has lined-up a series of online events, headlined by the crew of Boys Night Out (BNO)โ€”TonyToni, Slick Rick, and Sam YGโ€”the campaignโ€™s main ambassadors.

โ€œWith all that is happening during these trying times, we must not lose sight of the fact that HIV remains to be a serious concern, one that is as life-threatening as COVID-19,โ€ย says Durex Philippines. โ€œThe Always Come Prepared campaign of Durex therefore continues, made just as relevant and timelyโ€”in keeping with the situation by going online. We will keep on with our goal of educating the public about HIV Prevention, and that being prepared is always a must.โ€

Among the exciting and relevant activities to watch out for include an online staging of the University Townhall series featuring speakers from the medical field, psychology, HIV, and LGBTQIA+ awareness and advocacy; the launch of HIV Awareness E-Learning Videos thatโ€™s well suited for the shift towards online learning; and Vlog collabs with influencers and celebrities focused on fun, health and wellness activities.

Stay tuned for more details by subscribing toย Durex Philippinesโ€™ YouTube Channel.

REFERENCE:

John Paulo Ondra Caparros

Public Relations Department

Strategic works, Inc.

+638937472 | +639173068591

john.caparros@stratworks.ph

2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

You May Also Like

More From Author