Mikey Bustos on navigating the challenges of being an online celebrity

5 min read

โ€œI donโ€™t think anyone is prepared for the life that comes with going viral in the internet.โ€

Itโ€™s been 14 years since Mikey Bustos first posted a video on YouTube. It was a video of him performing as a front act for a Pussycat Dolls concert in Manila. And while initially renowned for his career as a singer and performer, it was really the relatable content he has been masterfully crafting and posting online that has captured the hearts and laughs of many.

โ€œItโ€™s been such a learning curve,โ€ said Mikey about his career, despite years of creating countless viral videos such as โ€œAdoboโ€ – a parody of the song Let It Go from Frozen – and โ€œBalikbayan Boxโ€ – a parody of the Miley Cyrus Hit โ€œWrecking Ballโ€. โ€œYou just have to navigate through,โ€ he added.

To combat the stress and risk of burnout that comes with his successful career, Mikey makes sure to incorporate exercise and meditation to his daily routine.

While having to constantly think of new ideas is already a challenge in itself, having an audience that can directly interact with you via a comments section is another. โ€œHaving to deal with bashers is something you never get used to,โ€ he remarked.

Other challenges Mikey mentioned that he has encountered in his career was having to fight through insecurities, second guessing himself, and managing his schedule.

There was even a time when Mikey was juggling multiple YouTube channels all while traveling, performing, and managing his ant business. And while it was a challenge for him to do all these simultaneously, all these โ€œtradesโ€ brought about plenty of opportunities.

With these opportunities, however, come crucial choices he needed to make.

Besides exercise and meditation, Mikey also explores other hobbies such as reading to help keep his creative mind in top shape.

On taking risks

โ€œFor me, to be successful, you need to take calculated risks,โ€ said Bustos who mentioned that one of the biggest risks he made in his life was moving to the Philippines from Canada.

But this was just one among many risks Mikey had to take in order for his career to flourish further.

โ€œSigning contracts, teaming up with brands, expanding a team, collaborating with other content creatorsโ€”these are all risks and choices you have to calculate and think about. You canโ€™t just throw all your chips in and wish for the bestโ€ he stressed.

On the art of de-stressing

With all these decisions and challenges, not to mention having to sustain his career and business, there is no doubt that stress and risk of burnout frequent Mikeyโ€™s life.

To combat these, he turns to exercise and meditation.

โ€œI always try to incorporate exercise into my routine. I go to the gym a few times a week, and now Iโ€™ve taken a love for runningโ€”making sure I go 10km every day. In terms of mentally staying in shape, I do a lot of meditation and prayer.โ€

To lessen the risk of burnout, Mikey also makes sure to explore his hobbies, which is sometimes a blurred line for him as his work involves making the most of his interests and sharing it online. He solves this dilemma by exploring his hobbies without feeling the need to bring a camera with him.

On the importance of trust

Another way Mikey reduces the stress brought about by his career and ventures is working with people that he trusts, which for him, is crucial to success.

In the time of the pandemic, Mikey also shared that bringing โ€œtrustyโ€ items with him wherever he goes is key to having an extra โ€œpeace of mindโ€.

โ€œLately, I always bring all sorts of protective gearโ€”masks, alcohol, face shields, and the like. I also make sure to bring a lipbalm because โ€˜you never know when youโ€™ll be on camera,โ€™โ€ he remarked.

In the time of the pandemic, Mikey always makes sure to bring โ€œtrustyโ€ items like face masks, face shields and Diatabs wherever he goes to help ensure โ€œpeace of mindโ€.

โ€œI also make sure that I bring Diatabs with me wherever I go, especially when Iโ€™m running. It helps because Iโ€™ve been having โ€˜banyo-phobiaโ€™โ€”When Iโ€™m far from the house and I really have to go, itโ€™s hard for me to go use the public toilet because of the fear of acquiring the coronavirus. Thatโ€™s why itโ€™s always good to have Diatabs around,โ€ he shared.

Diatabs is a product of Unilab, a trusted anti-diarrheal brand in the country, that can easily take care of your upset stomach and give you the peace of mind you need when it comes to bowel trouble. It is available in leading drugstores and pharmacies nationwide. To learn more, visit https://www.unilab.com.ph/products/diatabs

REFERENCE:

John Paulo Ondra Caparros

Public Relations Department

Strategic works, Inc.

+638937472 | +639173068591

john.caparros@stratworks.ph

2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH

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