3 Key Trends Filipino Beauty Consumers are Prioritizing this 2022

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Beauty may be in the eye of the beholder, but as our new normal continues to collectively influence our daily needs, values, and priorities, we see a few key trends rising above the rest. The past two years have altered the way we approach beauty – adopting more easygoing and holistic routines and putting more premium on skin as evident in buzzwords such as skinimalism and self-care dominating our socials.

We took a deep dive into the latest craze in the local beauty industry and rounded up 3 trends Filipino beauty consumers are currently buying into. We’ve also included product recommendations that embody each trend, which you can get up to 90% off on Shopee Beauty.

Back to Basics

As most of us continue to juggle both our personal and professional lives at home, consumers are embracing a more streamlined beauty routine. The key is using fewer, but harder-working items that are quick and effortless. Championing uncomplicated beauty, the Blk Glow Stick Duo Set is a versatile glow stick for eyes, cheeks, and lips. Loaded with Castor Oil, this all-around stick gives a radiant glow with a buildable pop of color. Another hybrid product is the Issy & Co. Active Skin Tint. Its breathable and lightweight formula gives a sheer hint of color while providing sun protection with SPF 35, blending skincare and makeup into one easy-to-apply base. For the brows, the Maybelline Define and Blend is a definite must-have if you’re after convenience and precision. With its perfectly angled tip, this brow pen allows you to create defined and filled brows with just a few strokes.

Skintellectual Solutions

With the wealth of knowledge on skincare and wellness available online, consumers are now more keen on the ingredients and benefits offered by products – and we love to see it! Active beauty products such as the new L’Oreal Paris Glycolic Bright Face Serum are right on trend. Formulated with 1.0% Glycolic Acid, this serum is clinically proven to reduce 5 years of dark spots in just 2 weeks. For cleansing, go for the Happy Skin Clean & Exfoliate Massage Kit. This duo includes the Happy Skin Hyaluronic Soothing Cleansing Gel, which combines Hyaluronic Acid, Centella Asiatica, and Ceramide to hydrate and soothe the skin. Use this in tandem with the Massage Silicone device to dislodge deep-seated dirt and oil. While for dry skin, use the Aveeno Dermexa Daily Emollient Cream to moisturize and help strengthen the skin’s protective barrier. It’s unscented, paraben-free, and has a fast-absorbing formula infused with prebiotic Triple Oat Complex and Ceramides.

Going Green

The onset of the pandemic has given rise to more plastic consumption and waste. But alongside this, demands for sustainability also skyrocketed as consumers seek out products that offer ways to offset their environmental impact. The Garnier Super Glow Sampler Kit, which contains Vitamin C to fade and lighten dark spots and acne marks, comes in an all-sustainable and plastic-free packaging as part of the brand’s #OneGreenStep campaign. Last on the list is the Ellana Stay Fresh Powder Face Cleanser, a gentle mineral powder that refines pores and deep-cleanses the skin, without harsh and damaging side effects. It’s refillable and comes in paper packaging which is compostable and designed for minimum waste.

The bottom line is, the beauty industry will continue to adapt to the changing times and innovate to meet the evolving needs of consumers. That said, we can always look forward to new trends and game-changing products to try out. For more beauty deals, tips, and know-hows, check out Shopee Beauty: https://shopee.ph/m/shopee-beauty. Enjoy exclusive deals of up to 90% off from your favorite beauty brands and free shipping with a minimum spend of ₱499 for every purchase.

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