In association with TESLASUIT, the human-to-digital interface, Metaverse platform Somnium Space is organising the first virtual reality avatar fashion week in history – held in Prague and in the virtual world this September.
Somnium Space Fashion Week (September 7-11) is an event enabling designers and brands to connect with consumers in an entirely new way, making it a one of a kind phygital experience. It will expand the way fashion is presented to the public, allowing people to connect from around the globe in one physical and digital location simultaneously using the most advanced XR technologies on the market – Virtual Reality, Augmented Reality, Full Body Trackers and Holograms.
Somnium Space is an open and decentralised VR world built on the blockchain that is fully interconnected and seamless. Accessible by any device: via web browser as well as through PC and VR clients, it offers a perfect place to experience virtual fashion without limitations.
To showcase advanced capabilities of Somnium Space platform during the opening mixed reality event on September 7th in Prague’s VR Play Park, models will be wearing full body tracking and full body haptic Teslasuits, VR headsets and gloves. Their digital avatars, at the same time, will be walking on the virtual catwalk in a newly built NFT Fashion World. Supported by panel discussions and physical fashion show, this phygital event will kick off the week full of breakthrough activations.
Fashion brands, 3D creators and digital native designers from around the world will showcase their branded virtual showrooms, NFT avatars and XR fashion collections via runway shows, phygital experiences, gallery openings and even afterparties throughout the whole fashion week.
Besides TESLASUIT, the list of partnering organisations includes: Ready Player Me, DressX, Atrium, Dearch Space, Gravity Layer, Honey, IZY, We’re Next Prague, Style Protocol, Unstitched, Alkali, Artsies Collective, Diverge, Cultivate, ISG and others.
Witness the historical moment for the tech and fashion industry – join Somnium Space Fashion Week online, in virtual reality, or IRL as we curate an entirely new kind of fashion week experience.
September 7th: Livestream starts at 16:00 CEST / 15:00 GMT via Somnium Space https://somniumspace.com/ in VR or 2D; once logged into the main plaza there are 3 worlds – please access via the fashion show one.
Alternatively follow livestream via Somnium socials (https://www.linkedin.com/company/somnium-space/; https://www.youtube.com/c/SomniumSpaceVR; https://twitter.com/SomniumSpace)
Consecutively, the physical event will be in VR Play Park – Vaclavske nam. 22, 11000 Nove Mesto, Prague. The Fashion Show will start at 18.00 CEST.
Reference and Media Contacts:
Natalia Cassel
TESLASUIT Head of Comms
natalia@casselconsultancy.com
Nataliya Grimberg
Metaverse Fashion Expert
natalia@somniumspace.com
Francesco Vincenti
Business Development & Partnerships
francesco@somniumspace.com