Coca-Cola Foodmarks Philippines has launched another world class food capital, the historic city of Vigan.
The Coca-Cola Foodmarks Vigan Launch was held on December 10, 2024, at Cafe Evelyn in La Casa Blanca Vigan Hotel, Vigan City, Ilocos Sur, Philippines organized by Coca-Coca Philippines in partnership with the Local Government Unit (LGU) and local restaurant owners in the community.
Mr. Ancher Cua, a freelance wedding and event host (emcee) in Ilocos Region and Metro Manila, Philippines, hosted the launch of Coca-Cola Foodmarks Vigan attended by the Coca-Cola Team, Vigan LGU, media and guests.
Coca-Cola Foodmarks Vigan is the first Foodmarks in North Luzon, according to Mr. Josh Montales, Franchise Operations Manager for North Luzon of Coca-Cola Philippines. He mentioned that the vision of Coca-Cola Foodmarks, is transform all local food maps in the global landmarks. Sharing the rich’s people of Filipino meaning in the world, from Vigan’s iconic dishes, to other regions by the foods.
The Coca-Cola Team want every corner of the Philippines to shine on the global stage. On behalf of Coca-Cola Philippines, Mr. Montales extend the heartfelt gratitude to the City of Vigan for embracing the said event. Together we are celebrating the best of Filipino culture and of course our love for good food. He was also grateful of the pilars of Vigan Culinary, the restaurant owners.
During the event, Ms. Joane Gutierrez of Coca-Cola Philippines stated that Vigan is more than just a Unesco heritage site. It is a living testament to the harmonious value of Filipino, Spanish, Chinese and indigents influences. A cultural mosaic that continues inspire in the life visitors from around the world. And the sanctuary of this vibrant heritage is food. Our universal language that brings people in the world.
Coca-Cola Foodmarks is being launched in the City that has mastered the art of flavor and hospitality. This initiative is not only the joy of eating, but also the stories, traditions and hard work behind every dishes.
With Coca-Cola Foodmarks, we aim to shine the spotlight on the culinary items in its establishments that define the kind of experience across the Philippines. She also mentioned her heartful gratitude to the visionaries, collaborators and everyone who made this project possible. Not this last as serve as a symbol of started commitment to preserving the culinary heritage.
To celebrating excellence and to create the moments of joy, one meal and one Ice-Cold Coca-Cola. Let’s toast this partnership to the continued success of culinary scene and to the joy of food the bring us all together.
Mr. Mr. Maverick Tan, Commercial Unit Director for North Luzon Coca-Cola Philippines stated that they are in Vigan City to promote not only tourism but the local cuisines and delicacies of Vigan. This is not just putting bagnet or your favorite local delicacies in the mouth of the Philippines but in the entire world.
He also mentioned that this is us really making difference as we promote the culture authentic food tourism and everything. So, really have to be the partnership of the local government unit, the residences in the community and to uplift the livelihood and tourism in Vigan. According to Mr. Tan, hoping that this is not just the first and the last, but the many collaboration we can do. He also encouraged the guests in the event, to really enjoy, have a meal, not just get in with friends or the people together, but to make memories unleash the real magic of Coca-Cola and make this day extra especial.
Lastly, he invited the guest and attendees of the Coca-Cola Foodmarks Vigan Launch, to go out, walk the entire streets and try the authentic food, especially for local restaurant owners in Vigan and enjoy it, and make it extra special with Ice-Cold Coca-Cola.
The Launch of Coca-Cola Foodmarks Vigan themed dubbed as “Coca-Cola Foodmarks, Historic Streets, Authentic Eats, Ice-Cold Coca-Cola”.
Coca-Cola Foodmarks has launched another historic and world class food capital in Vigan City. With the historic city, walk the cobblestones and step into Vigan’s rich heritage. Bite into the best of Vigan: Bagnet, Pakbet, and other Ilocano specialties great with Ice-Cold Coca-Cola. Mangan tayon! Coca-Cola Foodmarks Historic Streets Authentic Eats Ice-Cold Coca-Cola this day & beyond.
#CocaColaPH #CocaColaFoodmarks #CocaColaFoodmarksVigan #FoodmarksVigan #IceColdCocaCola
Media Contact:
Erica Atonito
Brand PR Director
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