The Pamulinawen Festival 2025: PREVAIL! – Calesa Parade 2025 was held on February 07, 2025 at J. P. Rizal St. (In front of Aurora Park & Ilocos Norte Provincial Capitol, City of Laoag, Ilocos Norte.
Calesa Parade 2025 in Laoag City is part of the Pamulinawen Festival 2025 that represents of the city’s rich cultural heritage, and remarkable that reminds the importance of Calesa in the diverse community and beyond. Calesa is a cultural heritage mode of transportation of the diverse people in the community and a source of livelihood of the contingents in Laoag City. Besides, Calesa is considered as attraction of the local and international tourists, and this will bring success and increase or promote tourism in Laoag City.
The successful event was witnessed by Mayor Michael Marcos Keon, Vice Mayor Rey Carlos Fariñas and members of the Sangguniang Panlungsod namely Hon. Jeff Fariñas, Hon. Roger John Fariñas, Hon. John Michael Fariñas, Hon. Derick Lao and Hon. Juan Conrado Respicio II.
According to Mayor Keon, each calesa, meticulously decorated with indigenous materials, colorful ribbons, and traditional Filipino fabrics, exuded an air of nostalgic elegance. The horses, adorned with intricate braids and tassels, pranced proudly, embodying the grace and grandeur of a bygone era. The parade itself was a spectacle of creativity and craftsmanship.
The calesa drivers guided their embellished carriages through the streets, showcasing a stunning array of designs and themes. Some calesas boasted motifs inspired by the city’s history, depicting scenes of
Laoag’s colonial past and its journey to the present. Others celebrated the natural beauty of the city, with floral arrangements and indigenous materials.
Congratulations to the following winners:
Champion (P25,000)- Nang and Tang Store
1st Runner-up (P20,000)- Pepsi Cola
2nd Runner-up (P15,000)- Pila Cooperative
3rd Runner-up (P10,000)- Northwestern University Cooperative
Consolacion Prize (P2,000 each)
Federated OFW
Nueva Segovia Consortiums of Cooperative NSCC)
Brgy. Zamboanga Cooperative
Ilocos Norte National High School Cooperative
CASA G Restaurant
Baggak ti Daya Development Cooperative
KJM Builders
Barhys Gowns
Laoag City Sand Dunes
Probinsyano Ako Partylist
The members of the Board of Judges of the Calesa Parade 2025 was Arch. Rex Hofilenia- UAP True North Chapter, Arch. Jasper Bunnao- Vice President, UAP Ilocos Norte and Mr. Jerry Asuncion- Teacher III, INCAT.
Mayor Michael Marcos Keon mentioned Mr. Jun Miguel and his staff at the City Cooperative Office for putting the event together and for a job well done!
REFERENCE: Mayor Michael Marco Keon