HONOR ALPHA PLAN makes flagship smartphones secure, durable, and future proof.
Manila, Philippines – Leading smart device provider HONOR proudly announced on March 3, 2025, its industry-leading initiative to provide 7 years of Android OS and security updates for its flagship HONOR Magic series. This revolutionary move reflects HONOR’s unwavering commitment to delivering enhanced user experience, security, and innovation.
“We are thrilled to learn about the HONOR ALPHA PLAN which will start with the HONOR Magic7 Pro. By extending software and security support to an unprecedented seven years, we empower our users to enjoy a safe, reliable, and innovative smartphone experience for much longer, all while supporting sustainability by reducing e-waste.” Said Stephen Cheng, Vice President of HONOR Philippines.
What is the HONOR ALPHA PLAN?
The HONOR ALPHA PLAN is a bold three-step corporate strategy aiming to elevate HONOR from a smartphone manufacturer to a global leader in AI-powered ecosystems. It encourages collaboration within the tech industry to co-create value-driven solutions and improve device longevity while benefiting all mankind.
Why It Matters
HONOR’s extended support for its flagship Magic series ensures users enjoy unparalleled value from their smartphones.
- Maximized Investment: Consumers can stretch their budget further with flagship devices that remain secure and up to date for seven years, ensuring long-term reliability and performance.
- Cutting-Edge Technology: Users gain access to the latest AI innovations, enabling them to stay ahead in productivity, gaming, photography, and more.
- Eco-Friendly Commitment: By extending the lifespan of devices, HONOR contributes to reducing electronic waste, aligning with sustainability goals.
This initiative starts with the HONOR Magic7 Pro, available in the Philippines in 2025, and will expand to more HONOR flagship phones and foldable devices.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
Reference & Media Contacts:
| Pao Oga PR Manager paoo_honor@prl.ph 09190016898 | Denis Santos PR Supervisor deniss_honor@prl.ph 09171745327 | Jaye Mendoza PR Officer jeremiem_honor@prl.ph 09997025053 |