Siargao has witnessed a major spike in tourism in recent years because of avid Filipino and foreign surfers flocking to the surfing capital. Because of this, many local children have also developed a passion for the water sport. Seeing this desire among the local youth, a group of dedicated individuals were inspired to put up the Sun Crew, using surfing as a tool to make a positive change in the lives of the island’s locals.
At the 16th Ten Accomplished Youth Organization (TAYO) Awards, the Sun Crew was recognized as one of the main winners and was honored with the Coke Barkada Award for its innovative programs that have empowered local children and communities to build a brighter future and play a key role in protecting the environment.
Wemar Bonono, Sun Crew manager and co-founder, shared that his inspiration behind establishing the organization was to help the local children, especially because of his own experiences growing up in the island. At 14, Wemar dropped out of school and decided to work as a surfing instructor to provide for his family.
“Actually, noong bata pa ‘ko hindi ako nag-e-eskwela kasi sobrang hirap ng buhay noon kasi wala pang tourists. Tapos ‘yung mga bata, ayaw ko rin na matulad sa akin. Marami silang nagtatanong kung pwede ba silang sumali at sabi ko ‘You’re welcome to join!’ Hindi kami namimili, basta nag-e-eskwela lang, ‘wag nila kalimutan yung pag-aaral, ‘yun ang importante,” shared Bonono.
To improve the children’s school attendance and to provide them with skills that will alleviate them from poverty, the Sun Crew started the Smart Sustainable Surfers (SSS) program where children earn Surfer Points for attending school and participating in other programs in exchange for surfboard use and surfing lessons. The SSS program resulted in a 100% increase in school attendance, with students attending 4 to 5 times a week.
Aside from motivating students to attend school; one of the main thrusts of Sun Crew is to make the children and the local community the custodians of the island’s environment. To address the increasing waste that is produced with rising tourist arrivals, Sun Crew conducts weekly beach clean-ups with the help of the Smart Surfers, locals, and volunteers; collects and segregates the waste of the barangay; and holds eco-bricking and up-cycling sessions.
With its goal of creating a sustainable and waste-free Siargao and uplifting local communities through education, the Sun Crew best embodies the Coca-Cola company values and is aligned with the company’s vision of a World Without Waste. In January 2018, Coca-Cola announced its commitment to collect and recycle one bottle for each that it sells globally by 2030 and the company continues to work towards this goal.
Coca-Cola has been a proud partner of the TAYO Awards Foundation, Inc. and continues to recognize outstanding youth organizations that are building a better Philippines through innovative programs.
“Coca-Cola Foundation Philippines and TAYO go a long way. Our partnership began in 2005 through the Coke Barkada Award, a special recognition given to the TAYO finalist that shares our passion to improve wellbeing of communities with projects that are aligned with Coca-Cola’s sustainability priorities. We are grateful for this opportunity to stay connected to the youth through the TAYO awards,” shared Coca-Cola Foundation president Cecile Alcantara.
The other 16th TAYO Awardees were AQILAH (Marawi City), Association of Young Environmental Journalists (Dumaguete City), Center for Sustainability Philippines, Inc. (Puerto Princesa City), Cuartero National High School Taliamba Ensemble, FLMIS YES – O (Iligan City), MIMAROPA Young Leaders (Oriental Mindoro), Philippine Accessible Disability Services, Inc. (Lapu-Lapu City), Team BakUNAWA (Iloilo City), and Tuklas Katutubo – Upper Lumabat Chapter.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
John Paulo Ondra Caparros
Public Relations Department
Strategic works, Inc.
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