While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the countryโs first Olympic Gold medal. Now, her story of โlakas at pusoโ which made all that possible is immortalized in Jollibeeโs latest Kwentong Jollibee, โGintoโ.
The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion โ heartwarming, tugs at the heartstrings and filled with life lessons โ while aimed at continuing to inspire Filipinos to reach their own dreams.
โWe wanted to pay tribute not just to Hidilynโs victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achievedโ, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.
โGintoโ is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. โPeople can expect an inspiring story about dealing with defeat, and winning with perseverance,โ he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. โI think with the current situation, many Filipinos feel defeated and divided, but Hidilynโs win gave us strength and brought us together,โ he said.
For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. โLahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,โ Hidilyn said.
While Hidilynโs rise to become a modern-day icon and the countryโs pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. โEveryone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,โ explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. โWith every Kwentong Jollibee we create, we always ask ourselves โis this relatable? Will other people feel the same way?โ More so with this one. Because we’re telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.โ
Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.
REFERENCE:
John Paulo Ondra Caparros
Public Relations Department โ SBU BLAZE
Strategic works, Inc.
+639173068591
john.caparros@stratworks.ph
2nd Floor Zaragoza Building, 102 Gamboa Street, Legaspi Village, Makati City PH